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15 Inspiring UX Quotes for Innovation and Design

by Mads Soegaard | | 61 min read

In design and innovation, words can often paint a picture more vividly than strokes on a canvas. This is especially true regarding user experience (UX), where inspiration often comes from straightforward phrases.

These brief quotes are more than just words. They're gems of knowledge that showcase the core of UX. They inspire us to think more, design better, and innovate stronger. These quotes question our viewpoints, spark our creativity and add vitality to our work.

As the Interaction Design Foundation (IxDF), we stand at the forefront of the UX design industry. Our commitment to the industry is reflected in our vast repository of educational resources, community engagement, and collaborations with industry leaders. Our authority stems from a deep-seated passion for all things UX and our continuous endeavor to shape and nurture an ecosystem of future-ready UX professionals.

Understanding the Power of UX Quotes

UX quotes pack a powerful punch. They inspire, guide, and serve as a compass, pointing toward the heart of user-centered design. But what makes these quotes so impactful? Why do they play such a crucial role in shaping the field of UX design?

1. Inspire Creativity

UX quotes do more than provide food for thought. They trigger creative juices and encourage designers to explore beyond the boundaries of their current design thinking. Quotes from UX stalwarts often convey unorthodox approaches and innovative mindsets that can propel your creative process to new heights.

2. Foster Empathy

At the heart of UX design lies empathy (the ability to understand and share the feelings of others). Steeped in real-life experiences and insights, UX quotes remind designers of empathy's importance in their work. They promote an empathetic approach to design, prioritizing users' needs, emotions, and experiences.

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Watch how to empathize with users to collect insights and fuel your design process.

3. Drive User-Centered Design

The essence of UX design is to create a product that meets users' needs while providing an engaging and enjoyable experience. UX quotes often emphasize this user-centered design philosophy, which reminds designers to focus on end-users and their experiences.

When incorporated into the interaction design process, UX quotes can have a transformative impact:

  • They encourage a culture of continuous learning and inspiration. Regularly sharing and discussing UX quotes within your team can keep everyone motivated and creatively stimulated.

  • They can guide brainstorming sessions and steer them toward user-centric ideas and solutions.

  • They serve as touchstones during the design process to ensure that the team stays aligned with the fundamental principles of UX design.

4. Guide Design Thinking

UX quotes can serve as mini-guides. They steer design thinking towards human-centered design. They reflect industry veterans' wisdom, lessons learned, and successful strategies. These quotes offer valuable guidance for problem-solving and decision-making in design.

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Watch why a human-centered design approach is essential for design thinking.

Let’s start with our curated collection of the best user experience quotes from business leaders, design experts, visual designers, and people at the top of their industries. 

Curated Collection of Impactful UX Quotes

Our curated collection of impactful UX design quotes has been carefully selected from the insights of industry experts and thought leaders. Each quote sheds light on different aspects of UX design and encapsulates a specific theme or philosophy. Alongside each quote, we've provided a detailed explanation and analysis to highlight its relevance and practical application in design.

1. Theme: Clarity in User Experience

Quote by Antoine de Saint-Exupery:

© Interaction Design Foundation, CC BY-SA 4.0

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." 

— Antoine de Saint-Exupéry

Antoine de Saint-Exupéry, a celebrated French writer and pioneering aviator, may not be a UX designer by profession, but his words ring true in the design world. His quote emphasizes the importance of simplicity and clarity in design. 

Saint-Exupéry’s words encourage designers to eliminate unnecessary elements until the design achieves perfection through simplicity. His quote can guide designers in practicing minimalist design principles, focusing on core functionalities, and avoiding over-complication that may hinder user experiences.

2. Theme: User-Centered Design

A quote by Steve Jobs:

© Interaction Design Foundation, CC BY-SA 4.0

"You’ve got to start with the customer experience and work backwards for the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it."

— Steve Jobs

Steve Jobs, co-founder of Apple, underscores the importance of user-centered design with this quote. He emphasizes that technology should serve the user experience, not dictate it. 

Designers should focus on the desired user experience and then work backward to identify the technology that best facilitates this experience. This perspective encourages designers to prioritize users and their experiences over the allure of cutting-edge technology.

3. Theme: The Role of Options in Design

Scott Belsky quote:

© Interaction Design Foundation, CC BY-SA 4.0

"Rule of thumb for UX: More options, more problems." 

— Scott Belsky

Scott Belsky is Adobe’s Chief Product Officer. His quote serves as a critical reminder for UX designers. He encapsulates the idea that providing users with an abundance of options can lead to indecision. It may cause user frustration and negative experiences. 

Scott’s statement underlines the need for a thoughtful, streamlined design that prioritizes key features and functions. Hence, he emphasizes reducing complexity and focusing on simplicity to create a smooth and effective user journey.

4. Theme: Design Philosophy

Quote by Jared Spool:

© Interaction Design Foundation, CC BY-SA 4.0

"Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it." 

— Jared Spool

Jared Spool is a writer, researcher, speaker, educator, and expert on usability, software, design, and research. His quote emphasizes that successful design goes unnoticed, effortlessly serving users' needs. Good design becomes part of the user's subconscious experience and enables interaction without drawing attention to itself. However, when a design is flawed, it becomes apparent. A bad design interrupts the user's flow and draws focus away from the task. 

The design should be so intuitive that it becomes invisible, allowing the user's experience to take center stage. Hence, user interface problems become conspicuous only when the design isn't fulfilling its purpose efficiently.

5. Theme: Testing and Iteration

Quote by Steve Krug:

© Interaction Design Foundation, CC BY-SA 4.0

"Testing with one user early in the project is better than testing with 50 near the end." 

— Steve Krug

In this quote, Steve Krug, a prominent user experience (UX) professional and author, emphasizes the importance of early and frequent testing. 

Many think testing is a huge task. But you won't do it soon or often enough if it seems big. An early, simple test can be more helpful than a complex one later. It's best to test early when you can still use what you learn from it. This approach is usually more beneficial than doing a detailed test at a later stage.

The practical takeaway is incorporating user testing as an integral part of the design process rather than an afterthought.

Learn how usability testing helps you create the right products.

6. Theme: The Cost of Bad Design

 Dr. Ralf Speth wisely says: “If you think good design is expensive, you should look at the cost of bad design.

© Interaction Design Foundation, CC BY-SA 4.0

“If you think good design is expensive, you should look at the cost of bad design." 

— Dr. Ralf Speth

This quote by Dr. Ralf Speth, former CEO of Jaguar Land Rover, underscores the importance of investing in good design by highlighting the potentially high costs of bad design. 

The essence of the quote lies in the fact that the cost of creating a good design might seem high upfront, but the repercussions of a poor design can be significantly more costly. These repercussions can range from user dissatisfaction and loss of customers to the need for substantial redesign efforts and reputation damage. 

Thus, investing in a well-thought-out, user-centric design from the beginning is beneficial and financially wise in the long run.

7. Theme: Simplicity and User-Friendliness

An insightful quote by Leonardo da Vinci:

© Interaction Design Foundation, CC BY-SA 4.0

"Simplicity is the ultimate sophistication." 

— Leonardo da Vinci

Although Leonardo da Vinci predated UX design by almost 500 years, his quote is often used to encapsulate a core principle in product design – simplicity. 

He suggested that simplicity isn't just about minimalism but about removing complexity until only the essential remains. This leads to designs that are practical, user-friendly, and elegant. The more straightforward a design is, the easier it becomes for users to understand and interact with it. 

Achieving simplicity requires deeply understanding the user's needs and carefully selecting design elements. It's a sophisticated process that aims to deliver a seamless, effortless user experience.

8. Theme: Paying Attention to Users

Jakob Nielsen quote:

© Interaction Design Foundation, CC BY-SA 4.0

"Pay attention to what users do, not what they say." 

— Jakob Nielsen

Usability consultant Jakob Nielsen emphasizes the importance of observing user behavior over merely relying on their words. 

While feedback provides valuable insight, it can sometimes be influenced by what users think they want or should do rather than reflecting their true behavior. Observing how users interact with a product can reveal genuine struggles and needs. 

Therefore, Nielsen encourages designers to prioritize user behavior observations over their preferences. It leads to designs that better accommodate real-world use and enhance the user experience.

9. Theme: Innovation and Usability

Blake Ross wisely says that

© Interaction Design Foundation, CC BY-SA 4.0

"The next big thing is the one that makes the last big thing usable."

— Blake Ross

Blake Ross, co-creator of Mozilla Firefox, presents an insightful perspective on innovation with his quote: He emphasizes that true innovation doesn't merely involve creating new technologies; it’s about making those technologies accessible, user-friendly, and beneficial for the masses. 

The 'next big thing' is thus not just about novelty but also about enhancing the usability of existing technologies. It's about crafting a user experience that makes the technology seamlessly integrate into users' lives, thereby amplifying its value and impact.

10. Theme: Problem-Solving in Design

© Interaction Design Foundation, CC BY-SA 4.0

"A designer is a planner with an aesthetic sense." 

— Bruno Munari

Bruno Munari, a multifaceted Italian artist and designer, implies that design isn't just about creating aesthetically pleasing objects or interfaces; it's also about strategic planning and problem-solving. 

Designers are not just creators of beauty; they are planners. They analyze problems, devise strategies, and create visually pleasing, functional, and efficient solutions. Each design element must serve a purpose and fit into a larger plan considering user needs and business goals. 

Munari’s quote emphasizes the depth and breadth of a designer's role. It reminds us that good design is as practical as it is beautiful.

11. Theme: User Engagement

Quote by Jeffrey Zeldman:

© Interaction Design Foundation, CC BY-SA 4.0

"Content precedes design. Design in the absence of content is not design, it's decoration." 

— Jeffrey Zeldman

Web designer Jeffrey Zeldman emphasizes the importance of meaningful content in design.

The essence of his quote lies in the priority it assigns to content over design. The idea is that design should not exist for its own sake but to facilitate and highlight the content that delivers value to users.

Learn how to improve your content design strategy using UX ideas.

In other words, it's not enough for a design to look good. Instead, it should be a conduit for delivering useful and meaningful content. Without content, a design lacks purpose.

Therefore, Zeldman emphasizes establishing the content and design around it. This way, the design becomes a functional tool to enhance the content's usability and accessibility.

12. Theme: Storytelling in Design

© Interaction Design Foundation, CC BY-SA 4.0

"Design is storytelling." 

— Ellen Lupton

Renowned designer Ellen Lupton sees design as a narrative medium. According to her, a well-orchestrated design does more than facilitate interaction; it tells a story. Every element chosen, every color used, and every line drawn contribute to this narrative. 

Moreover, storytelling in design can serve practical purposes, such as guiding users intuitively toward desired actions or helping them understand complex processes. 

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See why users love stories.

Therefore, embracing storytelling in design enhances aesthetics and boosts functionality and user engagement.

13. Theme: Designing for Accessibility

 “Accessible design is good design.” — Steve Ballmer

© Interaction Design Foundation, CC BY-SA 4.0

“Accessible design is good design.”

— Steve Ballmer

Steve Ballmer is a former CEO of Microsoft. His quote asserts the importance of accessibility in UX design. This means a design is only good if it is usable by all, regardless of their abilities. 

Accessible design isn't just about catering to individuals with disabilities. It's about creating a universally friendly design encompassing diverse user abilities and experiences. Thus, a well-crafted design is not only aesthetically pleasing but also easily accessible and intuitive to use for everyone. 

So, in essence, true design excellence lies in its accessibility.

14. Theme: The Role of Research

© Interaction Design Foundation, CC BY-SA 4.0

"Research is to see what everybody else has seen and to think what nobody else has thought." 

— Dr. Albert Szent-Gyorgyi

Nobel-prize-winner Albert Szent-Gyorgyi's quote, although originally intended for biology, is deeply relevant to UX design. It emphasizes the significance of unique interpretation in research. Seeing the same data as everyone else isn't enough. 

Thinking differently about that data and finding unique insights makes the difference in UX design. It's about looking beyond the obvious, uncovering hidden patterns, and translating them into innovative design solutions. 

The power of research in UX design lies not just in observation but in the innovative thought process it triggers.

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Watch this video to learn about UX research and why it is important in UX design process.

15. Theme: Designing for the Future

© Interaction Design Foundation, CC BY-SA 4.0

"Design is not for philosophy; it's for life." 

— Issey Miyake

Issey Miyake, a notable Japanese fashion designer, reminds us that design should not just ponder philosophical questions but also address real-life problems and needs. 

His quote emphasizes that the purpose of design extends beyond intellectual exploration. It should serve life, cater to real needs, and solve tangible problems. This implies that design should be driven by a deep understanding of users' experiences, pain points, and needs.

The quote suggests a forward-thinking approach, where design is not just reactive, addressing existing issues but also proactive, anticipating future needs. Therefore, meaningful design lies at the intersection of philosophical thought and practical life application.

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Interpreting and Applying UX Quotes

While UX quotes provide us with insights and wisdom, extracting meaningful lessons from them and implementing them in our UX design projects can often be more challenging. However, with a structured approach to interpretation and application, we can effectively leverage these valuable words of wisdom.

Interpreting UX Quotes

Begin by considering the context of the quote. 

  • Who said it? 

  • In what situation? 

  • What problem were they trying to address? 

This can help you grasp the underlying message more effectively. Then, relate this message to your own design context. How does it fit into your design philosophy, your project goals, or the challenges you're currently facing?

Take, for example, the quote by Barry Schwartz, "The paradox of choice: More options, more problems." It suggests that reducing options can help avoid user decision paralysis. If you're working on a project where users have to make choices, you might want to simplify these choices or guide users more effectively.

Applying UX Quotes

Once we've interpreted a UX design quote, we will apply these insights practically to our UX design projects. The implementation varies depending on the quote's theme. For instance, a quote emphasizing empathy can guide the user research phase. Quotes stressing the importance of simplicity can influence a project's visual design and usability.

For example, let's consider the quote by Antoine de Saint-Exupéry, "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." Applying this insight might involve decluttering an interface, removing unnecessary elements, and focusing on core functionalities to enhance usability.

Case Studies: Successful Implementation of UX Quotes

To demonstrate the power of interpreting and applying UX design quotes, let's look at some successful examples.

Achieving Simplicity: Google

Google Search embodies Antoine de Saint-Exupéry's quote about perfection through simplicity. Despite the sophisticated technology powering it, Google Search features a simple, minimalist interface that's intuitive and user-friendly. Google focused on the essential function of searching and eliminated potential distractions to create a globally beloved product.

Designing with Usability in Mind: Amazon

Amazon has taken Steve Jobs' quote, "Design is not just what it looks like and feels like. Design is how it works," to heart. Despite its vast range of products and complex underlying systems, Amazon's website design is straightforward and functional. It facilitates easy navigation, product search, and the purchase process. Amazon's success underlines the importance of prioritizing usability in design.

Investing in Good Design: Airbnb

Airbnb's success beautifully echoes Dr. Ralf Speth's quote on the cost of bad design. By investing in an intuitive and user-friendly design, Airbnb transformed the hospitality industry. Their approach is detail-oriented and user-centric. This emphasizes that while good UX and design require substantial investment, they repay by boosting user satisfaction and business success.

Interpreting and applying UX quotes effectively requires a deep understanding of the quotes' underlying themes, the context, and the needs of the specific UX design project. When implemented correctly, these nuggets of wisdom can serve as guiding stars and steer your design journey toward success. 

Every quote carries a story of past experiences and lessons learned; use them as your stepping stones to create inspiring, impactful, and innovative designs.

A table detailing some key differences between good and bad UX design.

© Interaction Design Foundation, CC BY-SA 4.0

Building Your UX Quote Repository

A personal or team-based UX quote repository can be an invaluable asset. It serves as a reservoir of inspiration and wisdom, a place to turn to when you need a fresh perspective or a reminder of fundamental design principles. 

Learn more about design principles and their types.

Whether you're brainstorming for a new project, seeking guidance during design challenges, or trying to instill a user-centric culture in your team, your UX quote repository can be a powerful tool.

Curating UX Quotes

The first step in building a UX quote repository is curating relevant and inspiring quotes. Look out for insights and wisdom from UX design blogs, books, webinars, podcasts, and industry events. Don't just limit yourself to UX experts; seek out wisdom from diverse fields, as long as it's relevant to UX design principles and practices.

Organizing and Utilizing UX Quotes

It's essential to organize your quotes based on themes or topics for ease of reference – for example, empathy, usability, simplicity, user research, etc. Regularly revisit and use these quotes in your design work. Share relevant quotes during team meetings, use them to kick-start brainstorming sessions, or include them in your design presentations to emphasize a point.

Recommended Tools for Managing UX Quote Collections

Several digital tools can help manage and share your UX quote collections efficiently:

  1. Evernote: Evernote's powerful note-taking features make it an excellent tool for creating a UX quote repository. You can create different notebooks based on themes, add tags to your quotes for easy searching, and share your notebooks with your team.

  2. Trello: Trello's board-and-card system is great for organizing quotes. You can create different boards for various themes, add quotes as cards, and include additional details like source and context.

  3. Slack: If you're building a team-based quote repository, consider using Slack. You can create a dedicated channel for UX quotes. It will allow team members to share, discuss, and draw inspiration from the collected wisdom.

  4. Google Keep: Google Keep offers straightforward note-taking features with options for labels. This makes it another good choice for managing your quote collection.

The goal of a UX quote repository is not just to collect but also to actively use these quotes. So, build it, nurture it, and let it inspire and guide your UX design journey.

The Take Away

The power of words is often underestimated, yet these selected UX quotes highlight the wealth of wisdom they possess. Each encapsulates unique insights that can inspire, guide, and even revolutionize your approach to UX design.

The enduring relevance of these quotes lies in their ability to continually resonate with evolving design practices. They don't just serve as decorative reminders but act as fuel for creativity, empathy, and user-centricity, essential elements in the ever-evolving world of UX design. 

Keep these quotes close to your design practice. Let them be the whispers that guide your decisions, the spark that ignites your creativity, and the anchor that keeps your designs user-focused.

However, inspiration and wisdom from quotes are just the start of the journey. To turn these insights into practical skills, consider joining one of our comprehensive UX courses.

No matter where you are in your UX journey, our courses can provide the knowledge, skills, and practical experience you need. Start your journey toward mastering UX design with us today!


Q1. What are 'UX Design Quotes'?

UX design quotes convey the value of UX design through words. It inspires and enlightens people about its importance. Sometimes, words get the essence of UX design more than the design itself.

Q2. What is the impact of UX design quotes?

UX quotes have a significant impact. It guides us towards the fundamentals of user-centered design. It encapsulates wisdom and becomes a beacon in the user experience (UX) world.

Q3. What is the quote for UI/UX?

The subtle difference between UX and UI design makes it challenging to differentiate between them. But some of the quotes perfectly illustrate their difference. For instance:

"UI is the saddle, the stirrups, and the reins; UX is the feeling you get from being able to ride the horse."

— Dain Miller, software developer

Q4. How do you find user experience in Steve Jobs quotes?

Steve Jobs had an intuitive understanding of user experience and great design. He predicted the importance of users in creating good UX design. According to him, technology takes a back seat regarding user experience. The following quote captures the essence of a good UX design:

"You've got to start with the customer experience and work backward to the technology. You can't start with the technology and try to figure out where I can sell it".

— Steve Jobs


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Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

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