Author: Noam Tractinsky

Noam Tractinsky

Noam Tractinsky

I am an Associate Professor at the Department of Information Systems Engineering, Ben-Gurion University of the Negev, Beer Sheva, Israel. My main research interests revolve around the use of information technology. I have been involved in studies on IT project managers, online consumer behavior, the potential distraction of mobile technology, and aiding Alzheimer's patients. Currently I study various aspects of the interactive experience with an emphasis on aesthetics.


Publication period start: 1989
Publication period end: 2014
Number of co-authors: 29


Number of publications with favourite co-authors
Marc Hassenzahl
Joachim Meyer
Ohad Inbar

Productive Colleagues

Most productive colleagues in number of publications
Joachim Meyer
Marc Hassenzahl
Jodi Forlizzi


Porat, Talya, Tractinsky, Noam (2012): It's a Pleasure Buying Here: The Effects of Web-Store Design on Consumers' Emotions and At. In Eminds – International Journal of Human Computer Interaction, 27 (3) pp. 235-276.

Tractinsky, Noam, Abdu, Rotem, Forlizzi, Jodi, Seder, Thomas (2011): Towards personalisation of the driver environment: investigating responses to instrument c. In International Journal of Vehicle Design, 55 (2) pp. 208-236.

Inbar, Ohad, Tractinsky, Noam (2009): The incidental user. In Interactions, 16 (4) pp. 56-59.

Hassenzahl, Marc, Tractinsky, Noam (2006): User experience - a research agenda. In Behaviour and Information Technology, 25 (2) pp. 91-97.

Tractinsky, Noam, Cokhavi, Avivit, Kirschenbaum, Moti, Sharfi, Tal (2006): Evaluating the consistency of immediate aesthetic perceptions of web pages. In International Journal of Human-Computer Studies, 64 (11) pp. 1071-1083.

Ben-Bassat, Tamar, Meyer, Joachim, Tractinsky, Noam (2006): Economic and subjective measures of the perceived value of aesthetics and usability. In ACM Transactions on Computer-Human Interaction, 13 (2) pp. 210-234.

Hassenzahl, Marc, Tractinsky, Noam (2006): User experience -- a research agenda. In Behaviour and Information Technology, 25 (2) pp. 91-97.

Tractinsky, Noam, Hassenzahl, Marc (2005): Arguing for Aesthetics in Human-Computer Interaction. In i-com Zeitschrift für interaktive und kooperative Medien, 4 (3) pp. 66–68.

Tractinsky, Noam (2004): Tools over solutions? comments on Interacting with Computers special issue on affective co. In Interacting with Computers, 16 (4) pp. 751-757.

Tractinsky, Noam (2004): A Few Notes on the Study of Beauty in HCI. In Human-Computer Interaction, 19 (4) pp. 351-357.

Lavie, Talia, Tractinsky, Noam (2004): Assessing dimensions of perceived visual aesthetics of web sites. In International Journal of Human-Computer Studies, 60 (3) pp. 269-298.

Tractinsky, Noam, Meyer, Joachim (2001): Task structure and the apparent duration of hierarchical search. In International Journal of Human-Computer Studies, 55 (5) pp. 845-860.

Tractinsky, Noam, Katz, A. S., Ikar, D. (2000): What is Beautiful is Usable. In Interacting with Computers, 13 (2) pp. 127-145.

Jarvenpaa, Sirkka L., Tractinsky, Noam, Vitale, Michael (2000): Consumer trust in an Internet store. In Information Technology and Management, 1 (2) pp. 45-71.

Tractinsky, Noam (2000): A Theoretical Framework and Empirical Examination of the Effects of Foreign and Translated. In Behaviour and Information Technology, 19 (1) pp. 1-13.

Tractinsky, Noam, Meyer, Joachim (1999): Junkchart or Goldgraph? Effects of Presentation Objectives and Content Desirability on Inf. In MIS Quarterly, 23 (0) pp. 397-420.

Jarvenpaa, Sirkka L., Tractinsky, Noam, Saarinen, Lauri (1999): Consumer Trust in an Internet Store: A Cross-Cultural Validation. In J. Computer-Mediated Communication, 5 (2) pp. .

Vessey, Iris, Jarvenpaa, Sirkka L., Tractinsky, Noam (1992): Evaluating of Vendor Products: CASE Tools as Methodology Companions. In Communications of the ACM, 35 (4) pp. 90-105.

Rafaeli, Sheizaf, Tractinsky, Noam (1989): Computerized Tests and Time: Measuring, Limiting and Providing Visual Cues for Response Ti. In Behaviour and Information Technology, 8 (5) pp. 335-351.

Inbar, Ohad, Tractinsky, Noam (2010): Interface-to-face: sharing information with customers in service encounters. In: Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems , 2010, . pp. 3415-3420.

Inbar, Ohad, Tractinsky, Noam (2011): Make a trip an experience: sharing in-car information with passengers. In: Proceedings of ACM CHI 2011 Conference on Human Factors in Computing Systems , 2011, . pp. 1243-1248.

Tractinsky, Noam (2014): Visual Aesthetics. In: Lowgren, Jonas, Carroll, John M., Hassenzahl, Marc, Erickson, Thomas, Blackwell, Alan, Overbeeke, Kees, Hummels, Caroline, Spence, Robert, Apperley, Mark, Holtzblatt, Karen, Beyer, Hugh R., Kjeldskov, Jesper, Burnett, Margaret M., Scaffidi, Christopher, Svanaes, Dag, Hook, Kristina, Sutcliffe, Alistair G., Schmidt, Albrecht, Cockton, Gilbert, Kaptelinin, Victor, Christensen, Clayton M., Hippel, Eric von, Tractinsky, Noam, Challis, Ben, Shusterman, Richard, Hudson, William, Mann, Steve, Whitworth, Brian, Ahmad, Adnan, de Souza, Clarisse Sieckenius, Fishwick, Paul A., Grudin, Jonathan, Poltrock, Steven, Gallagher, Shaun, Dix, Alan J., Nielsen, Lene, Randall, Dave, Rouncefield, Mark, Bowman, Doug A., Kock, Ned, Cairns, Paul, Few, Stephen, Dautenhahn, Kerstin, Paterno, Fabio, Cyr, Dianne, Mortier, Richard, Haddadi, Hamed, Henderson, Tristan, McAuley, Derek, Crowcroft, Jon, Crabtree, Andy, Stephanidis, Constantine, Stappers, Pieter, Giaccardi, Elisa, Blandford, Ann, Zimmerman, John, Forlizzi, Jodi (eds). "The Encyclopedia of Human-Computer Interaction, 2nd Ed." The Interaction Design Foundation .

Tractinsky, Noam (1997): Aesthetics and apparent usability: empirically assessing cultural and methodological issue. In: Proceedings of the SIGCHI conference on Human factors in computing systems , 1997, . pp. 115-122.

Tractinsky, Noam (2004): Toward the study of aesthetics in information technology. In: Proceedings of the 25th International Conference on Information Systems December 12-15, 2004, Washington, DC, USA. pp. 771-780.

Inbar, Ohad, Tractinsky, Noam, Meyer, Joachim (2007): Minimalism in information visualization: attitudes towards maximizing the data-ink ratio. In: Brinkman, Willem-Paul, Ham, Dong-Han, Wong, B. L. William (eds.) ECCE 2007 - Proceedings of the 14th European Conference on Cognitive Ergonomics August 28-31, 2007, London, UK. pp. 185-188.

Gefen, David, Rao, V. Srinivasan, Tractinsky, Noam (2003): The Conceptualization of Trust, Risk and Their Relationship in Electronic Commerce: The Ne. In: HICSS 2003 , 2003, . pp. 192.

Porat, Talya, Liss, Rinat, Tractinsky, Noam (2007): E-Stores Design: The Influence of E-Store Design and Product Type on Consumers\' Emotions . In: Jacko, Julie A. (eds.) HCI International 2007 - 12th International Conference - Part IV , 2007, . pp. 712-721.

Tractinsky, Noam, Inbar, Ohad, Tsimhoni, Omer, Seder, Thomas (2011): Slow down, you move too fast: Examining animation aesthetics to promote eco-driving. In: 3rd International Conference on Automotive User Interfaces and Interactive Vehicular Applications AutomotiveUI 2011 November 30th-December 2nd, 2011, Salzburg, Austria.

Inbar, Ohad, Ben-Asher, Noam, Porat, Talya, Mimran, Dudu, Shapira, Bracha, Shoval, Peretz, Meyer, Joachim, Tractinsky, Noam (2008): All the news that\'s fit to e-ink. In: Proceedings of ACM CHI 2008 Conference on Human Factors in Computing Systems April 5-10, 2008, . pp. 3621-3626.

Tractinsky, Noam, Shinar, David (2008): CHI\'08 alt.chi / do we bump into things more while speaking on a cell phone?. In: Proceedings of ACM CHI 2008 Conference on Human Factors in Computing Systems April 5-10, 2008, . pp. 2433-2442.

Tractinsky, Noam (2004): Toward the Study of Aesthetics in Information Technology. In: Proceedings from the 25th Annual International Conference on Information Systems December 9-12, 2004, Washington, USA. pp. 12-15.