Thomas Seder

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Dr. Seder is the Lab Group Manager of the Human Machine Interface group within the Vehicle Development Research Lab at General Motors. He is responsible for leading research for development of next generation interfaces that enable safer, more efficient and pleasurable human interactions with GM vehicle interiors. This technical domain is comprised of User Centered Design process development, use of Design Language for brand differentiation and harmonious experience, in addition to the traditional focus of information management, display and control, and user human factors/usability testing. One of his current research thrusts is application of visual human factors, an understanding of age related human visual system depreciation, cognitive decline and the results of aging driver ethnographic research to devise display formats and cockpit designs that compensates for age-related visual and cognitive depreciation.

Dr. Seder began his career at the Rockwell Science Center where he developed high energy density materials for use as propellants and chemical laser fuels. From there he transferred to Rockwell Collins to lead organizations in the development of avionics HMI and display technologies. There, he ascended to the position of Air Transport Director of Technology and Product Planning. Dr. Seder then joined Guardian Industries Science Center as the Director of Sputtered Films Technology, leading an organization charged with developing thin film optics technologies and products. Finally, he was the Director of Advanced Technology at Guardian prior to joining GM in 2006.

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Tractinsky, Noam, Abdu, Rotem, Forlizzi, Jodi, Seder, Thomas (2011): Towards personalisation of the driver environment: investigating responses to instrument c. In International Journal of Vehicle Design, 55 (2) pp. 208-236.

Tractinsky, Noam, Inbar, Ohad, Tsimhoni, Omer, Seder, Thomas (2011): Slow down, you move too fast: Examining animation aesthetics to promote eco-driving. In: 3rd International Conference on Automotive User Interfaces and Interactive Vehicular Applications AutomotiveUI 2011 November 30th-December 2nd, 2011, Salzburg, Austria.

Forlizzi, Jodi, Barley, William C., Seder, Thomas (2010): Where should i turn: moving from individual to collaborative navigation strategies to info. In: Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems , 2010, . pp. 1261-1270.

Schmidt, Albrecht, Dey, Anind K., Seder, Thomas, Juhlin, Oskar (eds.) Proceedings of 1st International Conference on Automotive User Interfaces and Interactive Vehicular Applications - AutomotiveUI 2009 21-22 September, 2009, Essen, Germany.