William Hudson

CEO, Syntagm LTD

Personal Homepage
Syntagm ()

William Hudson is a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability. He has over 40 years experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensible tool in many film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses which have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. He has developed and presented courses for the Nielsen Norman Group. William is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.

Publication Statistics

Publication period start
Publication period end
Number of co-authors

Number of publications with favourite co-authors

Productive Colleagues
Most productive colleagues in number of publications


Hudson, William (2009): Reduced empathizing skills increase challenges for user-centered design. In: Proceedings of ACM CHI 2009 Conference on Human Factors in Computing Systems , 2009, . pp. 1327-1330. http://doi.acm.org/10.1145/1518701.1518901

Hudson, William (2005): A tale of two tutorials: a cognitive approach to interactive system design and interaction. In Interactions, 12 (1) pp. 49-51.

Hudson, William (2005): The cost of more: psychology of choice in interaction design. In Interactions, 12 (2) pp. 71.

Hudson, William (2005): Fitts at 50: for link design, size does matter. In Interactions, 12 (3) pp. 57.

Hudson, William (2005): Playing your cards right: getting the most from card sorting for navigation design. In Interactions, 12 (5) pp. 56-58.

Hudson, William (2004): Attentional gambling: getting better odds from your web pages. In Interactions, 11 (6) pp. 55-56. http://doi.acm.org/10.1145/1029036.1029054

Hudson, William (2004): Breadcrumb navigation: there\'s more to hansel and gretel than meets the eye. In Interactions, 11 (5) pp. 79-80. http://doi.acm.org/10.1145/1015530.1015573

Hudson, William (2004): Inclusive design: accessibility guidelines only part of the picture. In Interactions, 11 (4) pp. 55-56. http://doi.acm.org/10.1145/1005261.1005278

Hudson, William (2004): Foraging a la carte: an appetite for popup menus?. In Interactions, 11 (1) pp. 63-64. http://doi.acm.org/10.1145/962342.962360

Hudson, William (2004): Applying research to design: bridging a widening gap. In Interactions, 11 (2) pp. 85-86. http://doi.acm.org/10.1145/971258.971290

Hudson, William (2004): My place or yours: use and abuse of research facilities. In Interactions, 11 (3) pp. 45-46. http://doi.acm.org/10.1145/986253.986270

Hudson, William (2003): Don't make me read: use and abuse of text in Web page design. In Interactions, 10 (4) pp. 55-56.

Hudson, William (2003): Books and mortar: the science of Web shopping. In Interactions, 10 (5) pp. 47-48.

Hudson, William (2003): Enterprise information architecture: strategies for the real world. In Interactions, 10 (6) pp. 53-55.

Hudson, William (2002): Syntagm. In Interactions, 9 (2) pp. 95-98.

Hudson, William (2000): The whiteboard: metaphor: a double-edged sword. In Interactions, 7 (3) pp. 11-15. http://www.acm.org/pubs/articles/journals/interactions/2000-7-3/p11-hudson/p11-hudson.pdf

Hudson, William (2014): Card Sorting. In: Soegaard, Mads, Dam, Rikke Friis (eds). "The Encyclopedia of Human-Computer Interaction, 2nd Ed." The Interaction Design Foundation .