Author: Dianne Cyr

Dianne Cyr

Dianne Cyr


Dr. Dianne Cyr is a Professor in the Beedie School of Business at Simon Fraser University in Vancouver. She is the author of 4 books and over 100 research articles, book chapters or proceedings. Dr. Cyr has received numerous awards including Best paper for 2009 in the top ranked MISQ journal.

My background is varied and interdisciplinary. Both my Bachelor and Masters degrees are in Psychology, and I worked in clinical psychology for the better part of a decade before returning to university to embark on doctoral studies. The earlier training held me in good stead for my Ph.D. research which was focused on the linkage of strategy and human resource management in international joint ventures. I am currently at Simon Fraser University as a Full Professor with tenure in Management Information Systems.

Since 1994 my primary role has been as a university professor, coupled with activities in the business world. I joined Simon Fraser University (SFU) in 1994 as an Adjunct Professor, and carried a very full teaching load (of up to 8 courses in some years), while at the same time conducting research, publishing, and organizing a consulting practice. An opportunity arose for full-time academic employment at the start-up Technical University of British Columbia (TechBC) in 1998. As one of the founding faculty, I was involved in numerous activities to shape the mission, curriculum and structures for TechBC. More specifically, I developed the Management and Technology program until the closure of the university in 2002. At this time, TechBC was merged into SFU, and another academic chapter began.

As the President of Global Alliance Management (1993-2004), I provided consulting and training services in the area of joint ventures and strategic alliances to small and mid-sized companies. During this time I made numerous public presentations on the topic of joint ventures or alliances, and developed a program in alliances for the British Columbia Trade Development Corporation. As a Director of Canada Sri Lanka Capital Corporation (1994-2003), I was involved in the development of an agro-industrial joint venture in Sri Lanka.


Publication period start: 2003
Publication period end: 2014
Number of co-authors: 17


Number of publications with favourite co-authors
Joe Ilsever
Alex Ivanov
Carole Bonanni

Productive Colleagues

Most productive colleagues in number of publications
Milena Head
Vanessa Evers
Thomas Erickson


Cyr, Dianne, Head, Milena, Larios, Hector (2010): Colour appeal in website design within and across cultures: A multi-method evaluation. In International Journal of Human-Computer Studies, 68 (1) pp. 1-21.

Cyr, Dianne, Head, Milena, Larios, Hector, Pan, Bing (2009): Exploring human images in website design: a multi-method approach. In MIS Quarterly, 33 (3) pp. 539-566.

Cyr, Dianne, Head, Milena, Ivanov, Alex (2009): Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affecti. In International Journal of Human-Computer Studies, 67 (10) pp. 850-869.

Cyr, Dianne, Kindra, Gurprit S., Dash, Satyabhusan (2008): Web site design, trust, satisfaction and e-loyalty: the Indian experience. In Online Information Review, 32 (6) pp. 773-790.

Cyr, Dianne (2008): Modelling Website Design across Cultures: Relationships to Trust, Satisfaction and E-loyal. In Journal of Management Information Systems, 24 (4) pp. 47-72.

Cyr, Dianne (2008): Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loya. In Journal of Management Information Systems, 24 (4) pp. 47-72.

Cyr, Dianne, Hassanein, Khaled, Head, Milena, Ivanov, Alex (2007): The role of social presence in establishing loyalty in e-Service environments. In Interacting with Computers, 19 (1) pp. 43-56.

Cyr, Dianne, Head, Milena M., Ivanov, Alex (2006): Design aesthetics leading to m-loyalty in mobile commerce. In Information & Management, 43 (8) pp. 950-963.

Cyr, Dianne, Bonanni, Carole (2005): Gender and website design in e-business. In International Journal of Electronic Business, 3 (6) pp. 565-582.

Cyr, Dianne, Bonanni, Carole, Bowes, John, Ilsever, Joe (2005): Beyond Trust: Website Design Preferences Across Cultures. In Journal of Global Information Management, 13 (4) pp. 25-54.

Cyr, Dianne, Trevor-Smith, Haizley (2004): Localization of Web Design: A Comparison of German, Japanese, and U.S. Website Characteris. In JASIST-Journal of the American Society for Information Science and Technology, 55 (13) pp. 1-10.

Cyr, Dianne, Ilsever, Joe, Bonanni, Carole, Bowes, John (2004): Website Design and Culture: An Empirical Investigation. In: Evers, Vanessa, Galdo, Elisa del, Cyr, Dianne, Bonanni, Carole (eds.) Designing for Global Markets 6 - IWIPS 2004 - Sixth International Workshop on Internationalisation of Products and Systems 8-10 July, 2004, Vancouver, BC, Canada. pp. 33-.

Cyr, Dianne, Bonanni, Carole, Ilsever, Joe (2004): Design and e-loyalty across cultures in electronic commerce. In: Janssen, Marijn, Sol, Henk G., Wagenaar, René W. (eds.) Proceedings of the 6th International Conference on Electronic Commerce - ICEC 2004 October 25-27, 2004, Delft, The Netherlands. pp. 351-360.

Commentary for Visual Aesthetics chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..

Cyr, Dianne (2014): Emotion and website design. In: Lowgren, Jonas, Carroll, John M., Hassenzahl, Marc, Erickson, Thomas, Blackwell, Alan, Overbeeke, Kees, Hummels, Caroline, Spence, Robert, Apperley, Mark, Holtzblatt, Karen, Beyer, Hugh R., Kjeldskov, Jesper, Burnett, Margaret M., Scaffidi, Christopher, Svanaes, Dag, Hook, Kristina, Sutcliffe, Alistair G., Schmidt, Albrecht, Cockton, Gilbert, Kaptelinin, Victor, Christensen, Clayton M., Hippel, Eric von, Tractinsky, Noam, Challis, Ben, Shusterman, Richard, Hudson, William, Mann, Steve, Whitworth, Brian, Ahmad, Adnan, de Souza, Clarisse Sieckenius, Fishwick, Paul A., Grudin, Jonathan, Poltrock, Steven, Gallagher, Shaun, Dix, Alan J., Nielsen, Lene, Randall, Dave, Rouncefield, Mark, Bowman, Doug A., Kock, Ned, Cairns, Paul, Few, Stephen, Dautenhahn, Kerstin, Paterno, Fabio, Cyr, Dianne, Mortier, Richard, Haddadi, Hamed, Henderson, Tristan, McAuley, Derek, Crowcroft, Jon, Crabtree, Andy, Stephanidis, Constantine, Stappers, Pieter, Giaccardi, Elisa, Blandford, Ann, Zimmerman, John, Forlizzi, Jodi (eds). "The Encyclopedia of Human-Computer Interaction, 2nd Ed." The Interaction Design Foundation .

Cyr, Dianne, Bowes, John, Budd, Jim, Ilsever, Joe (2003): Managing E-Loyalty Through Experience Design: Cross-Cultural Perspectives. In: Evers, Vanessa, Rose, Kerstin, Honold, Pia, Coronado, José, Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 213-226.

Evers, Vanessa, Galdo, Elisa del, Cyr, Dianne, Bonanni, Carole (eds.) Designing for Global Markets 6 - IWIPS 2004 - Sixth International Workshop on Internationalisation of Products and Systems 8-10 July, 2004, Vancouver, BC, Canada.

Ivanov, Alex, Erickson, Thomas, Cyr, Dianne (2006): Plot-polling: Collaborative Knowledge Visualization for Online Discussions. In: Tenth International Conference on Information Visualization July 5-6, 2006, London, United Kingdom. pp. 205-210.

Lim, Eric T.K., Cyr, Dianne (2009): Modeling Hedonic Consumption Behaviors in Online Shopping. In: Proceedings for the Eighth Pre-ICIS HCI Research in MIS Workshop HCI/MIS’09 December 14, 2009, Phoenix, USA.