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Latest UX Design Articles

What is Eye Tracking in UX?
Eye tracking is—pretty much—just what it sounds like, and eye tracking technology measures and analyzes eye movements to
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10 of Our Favorite Login Screen Examples
Login screens are the first point of contact between a user and an app or website—and they’re vital gateways to brands,
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MatchDog Build Your Portfolio Project: Game Theory
There are many ways that game theory could be applied in the MatchDog supplemental project. We also recommend that you d
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Innovation vs. Incremental Improvement
Not all teams build products in highly uncertain environments or try to create cutting-edge new features. Many increment
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MatchDog Build Your Portfolio Project: Flow
The most important tasks found in the upper-left quadrant of your prioritization matrix are those which most users will
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Rule of Thirds: The Definitive Guide & Examples
You may well have seen the “Rule of Thirds” plenty of times at work in a photograph or image on a website and not even r
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Build Your Portfolio Project: UX Magic
Welcome to UX Magic’s supplemental exercise sequence on the Interaction Design Foundation website. UX Magic is a breakth
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Empathy Map – Why and How to Use It
Here’s an interesting fact you may—or may not—know: users are more likely to choose, buy, and use products that meet the
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How to Pair Fonts: A Practical Guide
Nearly every designer working with type has a strong opinion on the right way to combine letterforms and pair fonts. Lik
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MatchDog Project Brief
Welcome to the project brief for MatchDog. In this brief, you’ll get all the information you need to start on the Build
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Designing the Smallest Possible Thing
We conducted research with hundreds of people working on agile teams about their experiences in order to understand some
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What is Sensory Memory and How Does it Work?
Sensory memory isn’t a “true” type of memory because it doesn’t involve the hippocampus, which is the part of the brain
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What Types of Memory do we Have?
Our focus here will be on how human memory is organized, along with a brief look at how it works. Our main goal is that
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Start Your UX Journey: Essential Insights for Success
One in three consumers (32%) will abandon a brand they love after a single poor experience—yes, all it takes is just one
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The Role of Micro-interactions in Modern UX
Micro-interactions are small but crucial elements that enhance user experience (UX). They offer intuitive cues and turn
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