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The Moment of Truth - Build Desirable Relationships with Users and Customers

The Moment of Truth - Build Desirable Relationships with Users and Customers

In order to understand “the moment of truth”; it’s important to understand the customer lifecycle with a brand or product. There are many moments at which a customer (or potential customer or former customer) will interact with a brand. A moment of truth is simply any interaction during which a customer may form an impression of your brand or p...

  • 393 shares
  • 3 weeks ago
6 Tips for Better International UX Research

6 Tips for Better International UX Research

The whole world is coming online. Even here in Cambodia there’s internet available in nearly every town and village and Cambodia is one of the world’s “least developed nations”. Then there’s the fact that globally there are dozens of emerging economies starting to grow impressively the BRICs nations and MINT nations in particular.Accessibility a...

  • 176 shares
  • 3 weeks ago
Bartle’s Player Types for Gamification

Bartle’s Player Types for Gamification

Gamification is not the same as game design, because it adds game-like elements to non-gaming environments. However, there is some overlap between game design and gamification design, and one area in which this is the case is with player types. The better you understand your players, the better you can cater to their needs. The Psychology of th...

  • 169 shares
  • 3 weeks ago
The Power of Stories in Building Empathy

The Power of Stories in Building Empathy

Storytelling plays a huge role in User Experience design and in the Design Thinking process. Storytelling creates a compelling narrative around the people we’re designing for so that we as designers can develop a deep and emotional understanding of their motivations and needs. Stories have the ability to form a common thread throughout a project...

  • 244 shares
  • 3 weeks ago
Design Management (An Introduction) - Taking Charge of Processes and People

Design Management (An Introduction) - Taking Charge of Processes and People

Design management is a complex field; it doesn’t relate to a single design discipline and the exact responsibilities attached to a design manager will depend on the organization they work for, the size of that organization (and the tier in the hierarchy at which the manager operates), the industry they work in, the current market position and to...

  • 325 shares
  • 3 weeks ago
10 Ideas to Help You Sell UX Work

10 Ideas to Help You Sell UX Work

We know that UX is important. Google knows that UX is important. But when it comes to selling in UX work it can often feel like nobody else knows that it’s important. Clients and colleagues often seem completely intractable on ideas when we present them. So how can we better serve those customers and get them to take on board what we do as valua...

  • 136 shares
  • 3 weeks ago
Service Blueprints - Communicating the Design of Services

Service Blueprints - Communicating the Design of Services

Service blueprints were first described by Lynn Shostack, a banking executive, back in 1982 in the Harvard Business Review. They’ve become popularized over the last few years as service design has grown as a profession. In addition to being useful in service design they are often used by operational management to gauge the efficiency of work wit...

  • 313 shares
  • 3 weeks ago
7 Simple Ways to Get Better Results from Ethnographic Research

7 Simple Ways to Get Better Results from Ethnographic Research

The first step in any User Experience or Design Thinking process should involve getting to know your users. When starting a project from scratch or moving into a new market, you may not have any experience or a deep understanding of your users. Ethnographic research, such as user observation and interviews, will allow you to discover who your us...

  • 260 shares
  • 3 weeks ago
9 Free to Use Wireframing Tools

9 Free to Use Wireframing Tools

We all know that wireframing is a great way to test ideas in our UX projects but we also know that there are a ton of wireframing tools available to do it with. It can be hard to choose the right tool but one of the easiest ways to get an idea – is to get hands on with the tool and have a play with it. The wireframing tools in this article are ...

  • 130 shares
  • 3 weeks ago
KISS (Keep it Simple, Stupid) - A Design Principle

KISS (Keep it Simple, Stupid) - A Design Principle

It was Albert Einstein who said; “If you can’t explain it, you don’t understand it well enough.” Though it is often mis-reported as being; “If you can’t explain it to a six year old, you don’t understand it well enough.” What Einstein was driving at was a particular application of “keep it simple, stupid”. From scientific concepts to products t...

  • 251 shares
  • 3 weeks ago
Wicked Problems: 5 Steps to Help You Tackle Wicked Problems by Combining Systems Thinking with Agile Methodology

Wicked Problems: 5 Steps to Help You Tackle Wicked Problems by Combining Systems Thinking with Agile Methodology

Learn five steps to tackle wicked problems by combining systems thinking with agile methodology. Many successful organizations like Boeing, Walmart, Chrysler and Hewlett-Packard (HP) have adopted agile methodology and have been achieving success and innovation through this collaborative method. By becoming more agile, the team at Chrysler had in...

  • 565 shares
  • 3 weeks ago
20 People in UX that You Have to Follow on Twitter

20 People in UX that You Have to Follow on Twitter

If you’re stuck for where to get started in UX then one of the easiest things you can do is get active on social media. If you connect with the industry’s biggest names, you can learn a ton of new information, find out about job opportunities and network with many other UX designers at the same time. But where do you start? Well, we’re here for ...

  • 209 shares
  • 3 weeks ago
The Myths of Mobile Design and Why It Matters

The Myths of Mobile Design and Why It Matters

When it comes to any school of thought surrounding a new concept – there comes a point when there is a body of “accepted knowledge”. That body of knowledge then becomes sacrosanct and instead of being treated as a guide to inform our work – it becomes practical dogma. It is worth challenging such myths and seeking to explore beneath the surface ...

  • 270 shares
  • 4 weeks ago
An Introduction to Usability

An Introduction to Usability

Usability and user experience (UX) are not the same thing: the usability of a product is a crucial part that shapes its UX, and hence falls under the umbrella of UX. While many might think that usability is solely about the “ease of use” of a product, it actually involves a great deal more than that. So, let’s find out more about usability here ...

  • 118 shares
  • 4 weeks ago
Make Your UX Design Process Agile Using Google’s Methodology

Make Your UX Design Process Agile Using Google’s Methodology

In an age of tight resources and constrained finances companies are more reluctant than ever to commit to big design projects without a thorough understanding of their chances of success. Google has developed a methodology to make the design process fast and still offer valuable insight. Forget minimum viable products and focus on prototypes and...

  • 313 shares
  • 4 weeks ago
The Persona Template for Gamification

The Persona Template for Gamification

For any gamification project, you’ll need to do research on players in order to determine what they will require from the gamified system. The culmination of this research is the development of a player persona; this is similar to a user persona (which most UX researchers will be intimately familiar with), but it also examines some gamification-...

  • 237 shares
  • 4 weeks ago
Customer and User Perception of Value and What it Means to Designers

Customer and User Perception of Value and What it Means to Designers

Often we talk about value and we mean “financial value” a concept that can be measured in dollars and cents or pounds and pennies or whatever currency is near to hand. However, financial value is not the only motivating factor for users and consumers to invest in a product. In fact, it is the perception of value both financial and non-financial ...

  • 296 shares
  • 4 weeks ago
Information Overload, Why it Matters and How to Combat It

Information Overload, Why it Matters and How to Combat It

Designers often need to convey information to the users of their designs. Specialists in information visualization design in particular find themselves presenting data over and over again to their users. However, it’s important when developing your designs that you don’t create “information overload” – that is presenting so much data that you le...

  • 276 shares
  • 4 weeks ago
When Should I Conduct Usability Testing for a Product?

When Should I Conduct Usability Testing for a Product?

Usability testing is an essential part of product development. A common question from those new to the field is “when should we test?” The answer is simple; you test before a redesign, you test during the redesign and then you test afterwards too. Here’s why: Usability Testing Before a RedesignThis might sound silly because you know you’re goin...

  • 322 shares
  • 4 weeks ago
The Basics of Recruiting Users for Usability Testing

The Basics of Recruiting Users for Usability Testing

Recruiting the right participants is crucial if your user research is to get your design anywhere. Your research participants must be able to represent your target group or end users; otherwise, your results will not translate into something you can use. The level of difficulty you will face when recruiting participants depends on your criteria....

  • 302 shares
  • 4 weeks ago