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Customer Journey Maps - Walking a Mile in Your Customer’s Shoes

Customer Journey Maps - Walking a Mile in Your Customer’s Shoes

Perhaps the biggest buzzword in customer relationship management is “engagement”. Engagement is a funny thing, in that it is not measured in likes, clicks, or even purchases. It’s a measure of how much a customer feels that they are in a relationship with a product, business or brand. It focuses on harmony and how your business, product or brand...

  • 221 shares
  • 6 days ago
Don’t Make Me Think – Key Learning Points for UX Design for the Web

Don’t Make Me Think – Key Learning Points for UX Design for the Web

Don’t Make Me Think is the title of a book by the HCI and Usability engineer Steve Krug. It teaches UX designers how to deliver great user experiences in a very simple and accessible way. Since its release in the year 2000 it has become one of the defining texts in the industry and an invaluable guide to UX professionals around the world. Don’t...

  • 244 shares
  • 6 days ago
Learn How to Use the Best Ideation Methods: SCAMPER

Learn How to Use the Best Ideation Methods: SCAMPER

The SCAMPER method helps you generate ideas for new products and services by encouraging you to ask seven different types of questions, which will help you understand how you can innovate and improve existing products, services, problems and ideas. Here, you’ll learn how to use the method. SCAMPER is surprisingly easy to start using and very eff...

  • 209 shares
  • 1 week ago
Heuristic Evaluation: How to Conduct a Heuristic Evaluation

Heuristic Evaluation: How to Conduct a Heuristic Evaluation

Learn to conduct a heuristic evaluation on any given user interface design. This article will teach you how to generate and conduct your own heuristic evaluations so you can improve the usability, utility, and desirability of your designs. The best practice is to use established heuristics like Nielsen and Molich's 10 rules of thumb and Ben Shn...

  • 224 shares
  • 1 week ago
The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them

The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them

Oli Gardner – the Creative Director of Unbounce (a landing page builder for marketers), is an advocate of CCD. He says that deploying CCD makes each page you create on a website a piece of “accountable content”. In that you can measure the impact, purpose and success of each page as that page plays a part in converting visitors into customers.De...

  • 344 shares
  • 1 week ago
Using Design Patterns - Doing It Again Without The Hard Work

Using Design Patterns - Doing It Again Without The Hard Work

Design is hard work and focusing on solving user and customer problems is the crux of that work. If you can find a tool that keeps that focus whilst eliminating some of the hard work then it’s clearly advantageous to use that tool. That’s where design patterns come in. They save designers from having to reinvent the wheel in their design efforts...

  • 277 shares
  • 1 week ago
The Grid System: Building a Solid Design Layout

The Grid System: Building a Solid Design Layout

Now that we’ve seen some grids at work in the Rule of Thirds article, let’s examine them a little more deeply. As a concept that deals so fundamentally with the fabric and background of our work as designers, it’s easy to overlook the power of grids and think more about the elements we want to create. Many traditional artists still paint their m...

  • 228 shares
  • 1 week ago
Preparing for a Design Job Interview

Preparing for a Design Job Interview

There are few things in life as critical to us as getting it right at interview. The design job of your dreams might as well be on top of Everest in a blizzard if you can’t deliver what the interviewer wants. We can’t guarantee success but there are some simple tips to follow to improve your chances when you get to the interview. Personalize Yo...

  • 176 shares
  • 1 week ago
The power of white space

The power of white space

We want to show you a tool so vital that it may amaze you as a designer. It’s as underrated as silence between musical notes. However, it’s powerful enough to mean keeping people on your page – survival, in other words. Many elements form the layout and structure of an interactive design. Often neglected, one of the most vital is white space (o...

  • 150 shares
  • 1 week ago
Key Question in User Experience Design – Usability vs Desirability

Key Question in User Experience Design – Usability vs Desirability

The question of what usability is compared to desirability comes up a lot in UX design and it’s important to be able to distinguish the two. Why? Because usability is the base level of the user experience and without usability it is difficult to create a worthwhile user experience; however, without desirability it is unlikely that the user exper...

  • 276 shares
  • 1 week ago
What Kind of Prototype Should You Create?

What Kind of Prototype Should You Create?

So, you want to create prototypes to help in your design process or Design Thinking project. However, what kind of prototype should you create? How detailed should your prototype be? What should your prototype be created for? If you’re asking yourself these questions, then great, because you’re on the right track! We will go through the differen...

  • 222 shares
  • 1 week ago
Norman's Three Levels of Design

Norman's Three Levels of Design

In the human mind there are numerous areas responsible for what we refer to as emotion; collectively, these regions comprise the emotional system. Don Norman proposes the emotional system consists of three different, yet interconnected levels, each of which influences our experience of the world in a particular way. The three levels are visceral...

  • 157 shares
  • 1 week ago
Best Practices for Qualitative User Research

Best Practices for Qualitative User Research

No matter how big or small your user research project is, if you are going to do user research, you want to make sure that you are doing it right. You don’t want to waste your time doing research that does not truly represent your users’ opinions and behaviors. That is a waste of both your and your research participants’ time, and it’s bad for b...

  • 162 shares
  • 1 week ago
Display Achievements to Encourage Website Usage

Display Achievements to Encourage Website Usage

You are doing so great; you’re top of the class! Don’t you just love to hear a compliment like this? We’re all human, and this is the way we are wired. We thrive on accomplishment. Whether you want to be better than everyone else or simply be better than your former self, knowing your achievements is essential for keeping on doing whatever you a...

  • 179 shares
  • 1 week ago
Freelancer and Entrepreneurs: How to Get Paid – and What to Do When the Client Doesn’t Pay

Freelancer and Entrepreneurs: How to Get Paid – and What to Do When the Client Doesn’t Pay

It’s not enough to do the work; you also have to get paid. One of the biggest challenges facing freelancers and business-to-business entrepreneurs alike is how to handle that moment when a client fails to pay. The good news is that, by and large, it’s a painless process which shouldn’t lead to a big fallout between the business and the client. H...

  • 361 shares
  • 1 week ago
Recalling Color Theory Keywords: a way to refresh your memories!

Recalling Color Theory Keywords: a way to refresh your memories!

Choosing the best combination of colors for an interactive design layout is not, as it may appear, a guessing game. Knowing which ones to use will save you time (and headaches). Getting it right will also keep your users connected.Since the early days of art and design, the use of color has followed many rules and guidelines, which are collectiv...

  • 295 shares
  • 1 week ago
Design Thinking: Get a Quick Overview of the History

Design Thinking: Get a Quick Overview of the History

To understand almost anything, we need at least some appreciation of its roots and origins, and how it came to be as it is. Design Thinking emerged from an exploration of theory and practice, in a range of disciplines and sciences, as a means of addressing the human, the technological and strategic innovation needs of our time. Let us take a loo...

  • 201 shares
  • 1 week ago
What is Interaction Design?

What is Interaction Design?

Interaction design is an important component within the giant umbrella of user experience (UX) design. In this article, we’ll explain what interaction design is, some useful models of interaction design, as well as briefly describe what an interaction designer usually does. A simple and useful understanding of interaction designInteraction de...

  • 182 shares
  • 1 week ago
Micro-moments: Are you designing for them?

Micro-moments: Are you designing for them?

Today, we’ll start with the rants of a Manhattan restaurant to exemplify the relevance of what Google calls “micro-moments”. Why? Because with the pervasive culture that mobile devices have generated, as UX designers, we’re needed now more than ever! This is why we need to equip ourselves with methods and tools to research our users’ lives befor...

  • 199 shares
  • 1 week ago
The Heart of the Matter, Information Architecture in the Mobile Age

The Heart of the Matter, Information Architecture in the Mobile Age

Content is the key ingredient in so many user experiences. So how does it change when it comes to planning a mobile user experience? Should you rewrite your content for each platform or do you need a different strategy to make the most of your content on all platforms? Handling content on mobile doesn’t need to be a chore but it does take planni...

  • 319 shares
  • 1 week ago