It’s important to have a good understanding of the ideal goals of service design—we need to know what to reach for if we want to create great service experiences! Here Frank explains the origins and goals of service design, so we know what to strive for in our own designs.
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It’s important not to get lost in the details when we design services. To avoid this, we need to know what goals to strive for. We can use a cheat sheet listing the goals of service design together with tips for achieving a first-class standard.
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References and Where to Learn More
See how Nielsen Norman defines service design: https://www.nngroup.com/articles/service-design-10...
Lou Downe on what we mean by service design: https://gds.blog.gov.uk/2016/04/18/what-we-mean-by-service-design/
15 principles of Good Service Design: https://blog.experientia.com/15-principles-of-good-service-design/
"So you want to be a service designer" by Jamin Hegeman: https://www.youtube.com/watch?v=bA_gnQqjmz4
Lynn Shostack’s article from 1984: ”Designing Services That Deliver”: https://hbr.org/1984/01/designing-services-that-deliver
Hero image: © Artem Beliakin, CCO