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Design Thinking: Get Started with Prototyping

Design Thinking: Get Started with Prototyping

Prototyping is an integral part of Design Thinking and User Experience design in general because it allows us to test our ideas quickly and improve on them in an equally timely fashion. The Institute of Design at Stanford (d.school) encourages a “bias towards action”, where building and testing is valued over thinking and meeting. However, why i...

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  • 1 month ago
The Pareto Principle and How to Be More Effective

The Pareto Principle and How to Be More Effective

Eighty percent of what we do is pretty much pointless. Twenty percent of our efforts yield 80% of the results. The Pareto Principle is the idea that 80% of our output comes from 20% of our efforts. It’s a measure of where we can devote our efforts so as to increase our productivity and performance. Explore where your 20% lies—and become more pro...

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  • 1 month ago
The Laws of Figure/Ground, Prägnanz, Closure, and Common Fate - Gestalt Principles (3)

The Laws of Figure/Ground, Prägnanz, Closure, and Common Fate - Gestalt Principles (3)

We’re now going to take a look at some more Gestalt principles, building on what we’ve learned in the first two articles. This third piece is particularly useful because having a good grasp of Figure/Ground, Prägnanz, Closure, and Common Fate will enhance your ability to design with more thoughtfulness, confident that you’re making the best use ...

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  • 1 month ago
Usability: A part of the User Experience

Usability: A part of the User Experience

This subject may seem incredibly “big” for a single article, but it’s about the specific nature of usability that we often overlook or confuse. With this appreciation, you’ll be able to design more effectively, and your website’s usership will be able to grow, too. Usability replaced the outmoded label “user friendly” in the early 1990s. “Usabi...

  • 276 shares
  • 1 month ago
Repetition, Pattern, and Rhythm

Repetition, Pattern, and Rhythm

Let’s look at three subjects that, at first glance, may strike you as being incredibly basic and self-explanatory. However, although they may seem like they should need no introduction, we should study them. By understanding these concepts, you’ll be able to apply them more effectively to captivate your users’ attention while making your designs...

  • 221 shares
  • 1 month ago
External Cognition in Product Design: 3 Ways to Make Use of External Cognition in Product Design

External Cognition in Product Design: 3 Ways to Make Use of External Cognition in Product Design

Learn to design products and systems that make your user’s lives easier by relieving them of their cognitive load, the amount of effort being used in their working memory. As you design your user flows, minimizing the need for people to remember things as they navigate through your product or system will increase your user’s desire to continue u...

  • 461 shares
  • 1 month ago
Player-Centred Design: Moving Beyond User-Centred Design for Gamification

Player-Centred Design: Moving Beyond User-Centred Design for Gamification

We’ve all come to think in terms of user-centred design over the years. It’s a critical component of UX design, and it helps us focus on what really matters when developing products. However, user-centred design is not enough for gamification. Here, we introduce the concept of player-centred design, which takes the idea of user-centred design to...

  • 409 shares
  • 1 month ago
Adaptive vs. Responsive Design

Adaptive vs. Responsive Design

The differences between responsive and adaptive design approaches spotlight important options for us as web and app designers. Choosing with insight can empower you to plan and execute your designs with better aim, purpose and results.With the pervasiveness and diversity of mobile devices, as designers we need to cater to the variety of screen s...

  • 139 shares
  • 1 month ago
Three Common Models of the Brain to Help You Develop Better User Experiences

Three Common Models of the Brain to Help You Develop Better User Experiences

There are many different conceptual models of the brain. It’s important to note that many of them lack any scientific basis – this does not, however, negate the fundamental importance of these models. They are not there to “prove” anything but rather to stimulate creative thought as to how designers (and others) may offer all round stimulation o...

  • 443 shares
  • 1 month ago
User Goals and How They Influence Information Design Decisions

User Goals and How They Influence Information Design Decisions

As an information designer, your main aim is to help people understand the world better. Whether they’re trying to make sense of national election sentiments or get a grip on tourism activities in a region, people need to understand the meaning and implications of facts and figures. These collections of words and numbers are raw data. Your duty ...

  • 384 shares
  • 1 month ago
10 Great Reasons to Go Freelance (Things You Might Not Have Considered)

10 Great Reasons to Go Freelance (Things You Might Not Have Considered)

If you’re toying with the idea of going freelance; you’ll already know some of the benefits. Getting rid of the commute and ditching your boss may play heavily in the decision making process but there are other benefits to leaving the rat race behind. We’ve come up with 10 great reasons to go freelance that you might not have considered yet in ...

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  • 1 month ago
Hick’s Law: Making the choice easier for users

Hick’s Law: Making the choice easier for users

Now let’s see a topic about keeping our users’ lives easy. “Isn’t that the theme of most articles here?” you may ask. Well, this one is especially geared towards users. Understanding Hick’s law means you can design so that more users will visit and stay on your website. Delivering a good user experience requires that first you find out the func...

  • 257 shares
  • 1 month ago
How to Select the Best Idea by the end of an Ideation Session

How to Select the Best Idea by the end of an Ideation Session

Once an ideation session has finished, it’s time to collect, categorise, refine and narrow down the best idea, solution, or strategy. Here are the best selection methods. It’s Post-it voting, the Four Categories method, the Bingo Selection method and the Idea Affinity Diagram. The Six Thinking Hats and the Now Wow How Matrix will help you apply ...

  • 319 shares
  • 1 month ago
Customer Journey Maps - Walking a Mile in Your Customer’s Shoes

Customer Journey Maps - Walking a Mile in Your Customer’s Shoes

Perhaps the biggest buzzword in customer relationship management is “engagement”. Engagement is a funny thing, in that it is not measured in likes, clicks, or even purchases. It’s a measure of how much a customer feels that they are in a relationship with a product, business or brand. It focuses on harmony and how your business, product or brand...

  • 316 shares
  • 2 months ago
What Science Can Teach You about Designing Great Graphical User Interface Animations

What Science Can Teach You about Designing Great Graphical User Interface Animations

When we create graphical user interfaces (GUIs) that mimic the physical world our users can easily understand and use them—simply by predicting how the GUI will behave based upon their (and our) common experiences in the physical world. One way to mimic the physical world is to use animations to show how objects change and move on the GUI. Here,...

  • 503 shares
  • 2 months ago
Implement Global Navigation to Improve Website Usability

Implement Global Navigation to Improve Website Usability

When you’re designing a new website, application, or other product, you always start with the global idea and structure before addressing more detailed issues. Designing the navigation on a website is no different. Getting the global navigation right is the first step in designing a great user experience. Get to know all about the Global Navigat...

  • 303 shares
  • 2 months ago
Natural User Interfaces – What are they and how do you design user interfaces that feel natural?

Natural User Interfaces – What are they and how do you design user interfaces that feel natural?

User interfaces that you interact with using modalities such as touch, gestures or voice are often referred to as Natural User Interfaces (NUI). We consider them interfaces that we find so easy to use that they feel natural. However, what does it mean for an interface to be natural? Also, how do you design NUI interfaces? Here, we’re going to ex...

  • 526 shares
  • 2 months ago
Preparing for a Design Job Interview

Preparing for a Design Job Interview

There are few things in life as critical to us as getting it right at interview. The design job of your dreams might as well be on top of Everest in a blizzard if you can’t deliver what the interviewer wants. We can’t guarantee success but there are some simple tips to follow to improve your chances when you get to the interview. Personalize Yo...

  • 241 shares
  • 2 months ago
Ideas for Dealing with Terrible Clients in Your Design Practice

Ideas for Dealing with Terrible Clients in Your Design Practice

The prospect of winning a new client is something that leaves us all a little excited. Yet, the more clients we bring on, the more we realize that there are great clients and there are clients with whom every interaction sucks our will to live. Signing the former is a great shot in the arm and leaves us enthusiastic and signing the latter usuall...

  • 339 shares
  • 2 months ago
How to Change Your Career from Marketing to UX Design

How to Change Your Career from Marketing to UX Design

There are a few good reasons why you might want to change your career from marketing to UX design. First, there’s the pay—sources like UXDesignerSalaries(1) show that UX designers are paid a fairly handsome salary across the world (even as high as $97k in Switzerland). Furthermore, according to recuiting and HR company Brazen(2), UX design is th...

  • 287 shares
  • 2 months ago