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Customer and User Perception of Value and What it Means to Designers

Customer and User Perception of Value and What it Means to Designers

Often we talk about value and we mean “financial value” a concept that can be measured in dollars and cents or pounds and pennies or whatever currency is near to hand. However, financial value is not the only motivating factor for users and consumers to invest in a product. In fact, it is the perception of value both financial and non-financial ...

  • 328 shares
  • 1 month ago
The Pareto Principle and How to Be More Effective

The Pareto Principle and How to Be More Effective

Eighty percent of what we do is pretty much pointless. Twenty percent of our efforts yield 80% of the results. The Pareto Principle is the idea that 80% of our output comes from 20% of our efforts. It’s a measure of where we can devote our efforts so as to increase our productivity and performance. Explore where your 20% lies—and become more pro...

  • 318 shares
  • 1 month ago
Appropriation and Design: A Tale of Two Concepts

Appropriation and Design: A Tale of Two Concepts

Appropriation is an unusual word for designers in that it has two very distinct meanings. Both are relevant to designers and both need careful consideration but for very different reasons.Appropriation is either: The use of pre-existing objects/images within a design or art with marginal amounts of transformation applies to them. Yet there is an...

  • 225 shares
  • 2 months ago
Appropriation: The Reasons that Users Appropriate Products

Appropriation: The Reasons that Users Appropriate Products

When you get up in the morning do you brush your teeth? You almost certainly do. If you use a mouthwash, such as Listerine, as part of your teeth cleaning ritual then we’ve got a nasty surprise for you. Did you know that Listerine wasn’t invented as a breath freshener? It was first marketed 133 years ago for something entirely different; as a su...

  • 273 shares
  • 2 months ago
Understanding Early Adopters and Customer Adoption Patterns

Understanding Early Adopters and Customer Adoption Patterns

Customer adoption patterns are important to understanding how to market new product for adoption. Without a clear understanding of what each type of adopter values it can be difficult, if not impossible to target them through marketing.In his book, Diffusion of Innovations (1962), Everett M Rogers the communication scholar and sociologist, descr...

  • 373 shares
  • 2 months ago
Key Question in User Experience Design – Usability vs Desirability

Key Question in User Experience Design – Usability vs Desirability

The question of what usability is compared to desirability comes up a lot in UX design and it’s important to be able to distinguish the two. Why? Because usability is the base level of the user experience and without usability it is difficult to create a worthwhile user experience; however, without desirability it is unlikely that the user exper...

  • 368 shares
  • 2 months ago
I’m a business manager. How do I become a UX designer?

I’m a business manager. How do I become a UX designer?

Career changes aren’t always money oriented. While UX designers can earn up to $120,000 a year according to Dashburst’s(1) analysis of UX jobs, it’s fair to say that many business managers make similar salaries. However, business managers like you are often concerned with the bottom line, and there’s no doubt that UX design has a huge impact on ...

  • 306 shares
  • 2 months ago
How to Moderate User Interviews

How to Moderate User Interviews

Carrying out user interviews can be chaotic! You must handle a lot of things at once to ensure that your participants are comfortable and that you get valid results. You must listen to what your participant is saying while also keeping track of where to go next, which questions you haven’t asked yet, how much time you have spent, how to formulat...

  • 182 shares
  • 2 months ago
Where’s the UX Representative in Your Senior Management Team?

Where’s the UX Representative in Your Senior Management Team?

We’re not here to tell you how to run your business but (and isn’t there always a but in a sentence like that?) we would like to ask many of the companies that we come across; “why is there no UX representative in the senior management team?” UX is not Customer Experience Author/Copyright holder: Borys Kozielski. Copyright terms and licence: C...

  • 407 shares
  • 2 months ago
The MAYA Principle: Design for the Future, but Balance it with Your Users’ Present

The MAYA Principle: Design for the Future, but Balance it with Your Users’ Present

Learn to design for the future, while balancing your design with your users’ present stage of skills and mindset.This is called the MAYA Principle and it’s the secret behind the industrial design of the Coca-Cola bottle, Shell Oil logo, and the Greyhound logo. Author/Copyright holder: Raymond Loewy. Copyright terms and licence: All right...

  • 494 shares
  • 2 months ago
Workshops to Establish Empathy and Understanding from User Research Results

Workshops to Establish Empathy and Understanding from User Research Results

Honestly, how much do you enjoy reading research reports? And how engaging do you find them? Unsurprisingly, receiving a report with your insights into the target group may not get your clients to empathize with the potential users of their product or service optimally. Alternatively, you might consider organizing a workshop for them. This allow...

  • 465 shares
  • 2 months ago
How to Do a Thematic Analysis of User Interviews

How to Do a Thematic Analysis of User Interviews

You have been in the field talking to users and you now find yourself with a massive amount of audio, notes, video, pictures, and interesting impressions. All that information can be overwhelming, and it’s difficult to know where to start to make sense of all the data. Here, we will teach you how to go from information chaos to patterns and them...

  • 264 shares
  • 2 months ago
How to Prepare for a User Interview and Ask the Right Questions

How to Prepare for a User Interview and Ask the Right Questions

Getting great interview results requires careful preparation. You need to be clear about the purpose of your research, decide whom to recruit, do all the practical preparations and—finally—you need to design a great interview guide detailing the questions you want to ask. Here, you will learn how to prepare for user interviews and how to ensure ...

  • 338 shares
  • 2 months ago
Use Sign-in Reminders to Support Extended Functionalities

Use Sign-in Reminders to Support Extended Functionalities

Online services such as LinkedIn and Craigslist want to show users all of the functionalities they offer. It helps in getting first-time visitors interested and convincing them to engage and contribute. Still, in order for most of these functionalities to work, a user needs to create an account and log in. This allows the service to become more ...

  • 373 shares
  • 2 months ago
Pros and Cons of Conducting User Interviews

Pros and Cons of Conducting User Interviews

You have gotten a green light from your stakeholders to conduct some user research for your design project, and you think user interviews might be the way to go. After all, they seem straightforward, and interviews are one of the most widely used user research methods—so, they should be a safe choice. But, as with all research methods, there are...

  • 280 shares
  • 2 months ago
Fitts’ Law: Tracking users’ clicks

Fitts’ Law: Tracking users’ clicks

We’re now going to look at a subject that’s especially relevant to web design. Specifically, we’ll see how the user’s eye makes sense of web pages according to where it expects to find elements comfortably. Understanding Fitts’ Law (sometimes called Fitts’s Law) will give you a key to unlock another dimension in designing.It can be very helpful ...

  • 208 shares
  • 2 months ago
Adaptive vs. Responsive Design

Adaptive vs. Responsive Design

The differences between responsive and adaptive design approaches spotlight important options for us as web and app designers. Choosing with insight can empower you to plan and execute your designs with better aim, purpose and results.With the pervasiveness and diversity of mobile devices, as designers we need to cater to the variety of screen s...

  • 144 shares
  • 2 months ago
Repetition, Pattern, and Rhythm

Repetition, Pattern, and Rhythm

Let’s look at three subjects that, at first glance, may strike you as being incredibly basic and self-explanatory. However, although they may seem like they should need no introduction, we should study them. By understanding these concepts, you’ll be able to apply them more effectively to captivate your users’ attention while making your designs...

  • 231 shares
  • 2 months ago
The basic principles of effectuation –How to use what you already have to become more innovative

The basic principles of effectuation –How to use what you already have to become more innovative

In your role as a designer, coming up with creative and innovative designs and ideas that should have a positive impact on both users and business is part of the job description, whether you are employed, a student or an entrepreneur. Sometimes, though, devising the next great idea can be a challenge, especially when a client’s requirements for ...

  • 568 shares
  • 2 months ago
Physiological Needs: Maslow's Hierarchy of Needs

Physiological Needs: Maslow's Hierarchy of Needs

At the base of Maslow's hierarchy of human needs we find the physiological level, which encompasses the basic, yet self-preserving needs, such as sleep, water, and shelter. The ability to work our way further up the hierarchy, to satisfy our more complex needs, is based on fulfilling the physiological needs. Designers can tap into our unconsciou...

  • 305 shares
  • 2 months ago