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The Laws of Figure/Ground, Prägnanz, Closure, and Common Fate - Gestalt Principles (3)

The Laws of Figure/Ground, Prägnanz, Closure, and Common Fate - Gestalt Principles (3)

We’re now going to take a look at some more Gestalt principles, building on what we’ve learned in the first two articles. This third piece is particularly useful because having a good grasp of Figure/Ground, Prägnanz, Closure, and Common Fate will enhance your ability to design with more thoughtfulness, confident that you’re making the best use ...

  • 179 shares
  • 12 hours ago
Putting Some Emotion into Your Design – Plutchik’s Wheel of Emotions

Putting Some Emotion into Your Design – Plutchik’s Wheel of Emotions

Emotional design is a big buzz word within the UX community. Designs which tap into the user’s emotions are considered to do more than just respond to their stated needs and provide a greater level of user experience. One way of understanding emotions is Plutchik’s Wheel of Emotions – this may help you deliver better experiences to your users wh...

  • 153 shares
  • 14 hours ago
Make Your UX Design Process Agile Using Google’s Methodology

Make Your UX Design Process Agile Using Google’s Methodology

In an age of tight resources and constrained finances companies are more reluctant than ever to commit to big design projects without a thorough understanding of their chances of success. Google has developed a methodology to make the design process fast and still offer valuable insight. Forget minimum viable products and focus on prototypes and...

  • 139 shares
  • 17 hours ago
How to design great 404 Error Pages

How to design great 404 Error Pages

Getting a 404 Error page is very similar to many real-life situations. What do we mean? Well, for example, if you are an “I-don’t-need-a-map” kind of person in an unknown place, you will most likely get lost. And while your frustration level rises to the level of Leonardo Di Caprio at The Oscars, imagine that someone approaches you and gently he...

  • 98 shares
  • 1 day ago
Guidelines for Good Visual Information Representations

Guidelines for Good Visual Information Representations

Information visualization is not as easy as it might first appear, particularly when you are examining complex data sets. How do you deliver a “good” representation of the information that you bring out of the data that you are working with?While this may be a subjective area of information visualization and, of course, there are exceptions to t...

  • 144 shares
  • 1 day ago
Information Visualization – Who Needs It?

Information Visualization – Who Needs It?

Jesse James Garrett, the information designer, says; "What makes people passionate, pure and simple, is great experiences. If they have great experience with your product and they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commi...

  • 123 shares
  • 1 day ago
Laws of Proximity, Uniform Connectedness, and Continuation – Gestalt Principles (2)

Laws of Proximity, Uniform Connectedness, and Continuation – Gestalt Principles (2)

In this, the second part of our examining Gestalt principles, we’ll look at another Law – the Law of Proximity. This one is especially useful as it deals with how our eyes and brains draw connections with design images. Of course, connecting is also important to us – that’s what we want to make happen between our users and our designs!“The eye t...

  • 234 shares
  • 1 day ago
The Continuum of Understanding and Information Visualization

The Continuum of Understanding and Information Visualization

Information visualization is a process by which data (or information) is represented to help the recipient, of the information, build an accurate representation of it in their mind. It is most common for information visualization to be constructed graphically (e.g. to facilitate visual understanding) but it may also be carried out in sound (e.g....

  • 192 shares
  • 1 day ago
Test Your Prototypes: How to Gather Feedback and Maximise Learning

Test Your Prototypes: How to Gather Feedback and Maximise Learning

Once you’ve built your prototypes based on the ideas you and your team generated, it’s time to gather feedback from the people on whom you are testing these. Optimising how you gather feedback — and, therefore, learn from your prototypes and users — is essential to help you save time and resources in the Prototype and Test stages of the Design T...

  • 227 shares
  • 2 days ago
Visual Hierarchy: Organizing content to follow natural eye movement patterns

Visual Hierarchy: Organizing content to follow natural eye movement patterns

Let’s look at a topic that deals with, oddly enough, how we look at designs. Once you understand how the human eye processes these, you’ll find yourself better able to arrange your elements more effectively. Content in any digital page layout will follow a specific hierarchy. Headers appear above body text. Menus go at the top, bottom, left, or...

  • 261 shares
  • 2 days ago
The Law of Similarity - Gestalt Principles (1)

The Law of Similarity - Gestalt Principles (1)

Gestalt is a German word that carries much importance, especially for us as designers. Let’s have a close look at its principles so that we can see how much information this little word encompasses!The central principle to the Gestalt theory was neatly summarized by the Gestalt psychologist Kurt Koffka: "The whole is other than the sum of the pa...

  • 176 shares
  • 2 days ago
Our Three Brains - The Rational Brain

Our Three Brains - The Rational Brain

The triune brain model may not be an entirely accurate depiction of the human brain and its development, but the concept of our three brains (reptilian, paleomammalian, and neomammalian) represents a useful guide for us as designers who are looking to capture what it means to be a human user. Thus, many of the insights we derive in this way can ...

  • 146 shares
  • 3 days ago
Empathy Map – Why and How to Use It

Empathy Map – Why and How to Use It

Did you know that users are more likely to choose, buy and use products that meet their needs as opposed to products that just meet their wants? An Empathy map will help you understand your user’s needs while you develop a deeper understanding of the persons you are designing for. There are many techniques you can use to develop this kind of emp...

  • 118 shares
  • 3 days ago
How to improve your UX designs with Task Analysis

How to improve your UX designs with Task Analysis

One of the most important steps in the Design Thinking process that is often employed as standard practice in UX design is to define the users’ problems. This means being able to clearly identify and articulate problems in the user experience so that you can later begin the process of ideating (i.e., generating great ideas on how to solve them)....

  • 162 shares
  • 3 days ago
Customer Journey Maps - Walking a Mile in Your Customer’s Shoes

Customer Journey Maps - Walking a Mile in Your Customer’s Shoes

Perhaps the biggest buzzword in customer relationship management is “engagement”. Engagement is a funny thing, in that it is not measured in likes, clicks, or even purchases. It’s a measure of how much customers feel they are in a relationship with a product, business or brand. It focuses on harmony and how your business, product or brand become...

  • 202 shares
  • 4 days ago
Personas – A Simple Introduction

Personas – A Simple Introduction

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. Creating personas can help you step out of yourself....

  • 149 shares
  • 4 days ago
What is Interaction Design?

What is Interaction Design?

Interaction design is an important component within the giant umbrella of user experience (UX) design. In this article, we’ll explain what interaction design is, some useful models of interaction design, as well as briefly describe what an interaction designer usually does. A simple and useful understanding of interaction designInteraction de...

  • 149 shares
  • 4 days ago
The Grid System: Building a Solid Design Layout

The Grid System: Building a Solid Design Layout

Now that we’ve seen some grids at work in the Rule of Thirds article, let’s examine them a little more deeply. As a concept that deals so fundamentally with the fabric and background of our work as designers, it’s easy to overlook the power of grids and think more about the elements we want to create. Many traditional artists still paint their m...

  • 209 shares
  • 5 days ago
A Very Useful Work of Fiction – Mental Models in Design

A Very Useful Work of Fiction – Mental Models in Design

Mental models play an important role in Human-Computer Interaction (HCI) and interaction design. They relate to the way that a user perceives the world around them and are based in belief as opposed to being a factual concept. However, if you can understand your users mental models you can simulate these models within your designs to make them m...

  • 179 shares
  • 5 days ago
Principle of Consistency and Standards in User Interface Design

Principle of Consistency and Standards in User Interface Design

Learn to design with consistency and standards in mind and understand the reasons why they’re important to incorporate them into your work. Derived from Jakob Nielsen and Rolf Molich’s Ten User Interface (UI) Guidelines, ‘Consistency and Standards’ are evident in many of the widely-used products created by some of the most successful companies. ...

  • 248 shares
  • 5 days ago