Literature on Aristotle
Elaboration Likelihood Model Theory – Using ELM to Get inside the User’s Mind
Persuasion occurs internally. You can persuade someone who trusts you by appealing with a convincing argument, backed up with solid facts, accessing emotions. However, nobody can hope to persuade anybody with 100% guaranteed success: you can only design for persuasion. Ultimately, that audience member (or user) has to persuade himself/herself of...
- 565 shares
- 3 years ago
Co-Cultures and Value Framing: Know your users
To improve the chances that your design will engage an audience, we must focus on how it can stand out. To do that, we need to know who our audience is. There’s no room for “everybody” when we’re targeting: far from it, so we split “cultural groups” into many divisions or co-cultures and aim at those instead. Once we know on whose devices our de...
- 274 shares
- 9 months ago
The Power of Stories in Building Empathy
Storytelling plays a huge role in User Experience design and in the Design Thinking process. Storytelling creates a compelling narrative around the people we’re designing for so that we as designers can develop a deep and emotional understanding of their motivations and needs. Stories have the ability to form a common thread throughout a project...
- 309 shares
- 4 months ago
The Process of Persuasion — How to Make a Casual Browser an Intrigued User
Persuasion is a powerful force that changes the attitudes and behaviors of others. It’s all about influence and manifests itself in many aspects of everyday life. People can persuade themselves, too. Persuasion’s most direct portrayals may show up in such places as courtrooms, political debates, and car showrooms, but many trades rely on persuas...
- 604 shares
- 2 years ago
The persuasion triad — Aristotle Still Teaches
The Greek philosopher Aristotle (384-322 b.c.e.) classified properties of items and concepts in the known universe. One of his most fundamental discoveries was the composition of persuasive speaking. Although Aristotle identified the “three appeals” that make it up 23 centuries ago, when the known universe was smaller, they are timeless. Persuad...
- 445 shares
- 3 years ago
Aristotle on Storytelling in User Experience
The classical Greek philosopher Aristotle (384-322 b.c.e.) made many groundbreaking discoveries about the way people interact, masterfully breaking down a phenomenon such as public speaking into its constituent parts. Aside from his famous three appeals (logos, pathos, and ethos—the fundaments of any act of persuasion), his observations on the a...
- 292 shares
- 3 years ago