Marketing

Your constantly-updated definition of Marketing and collection of videos and articles
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What is Marketing?

Marketing is an intricate field that contains many processes, from advertising to conducting research studies on a target audience.

Marketing is crucial for long-term success because it notifies the world of a business’s existence. Some experts even say that marketing is more important than the product itself!

Witty and creative marketing catches peoples’ attention and makes them process the content on a deeper level. Marketing campaigns that are clever and designed purposefully will be more memorable and therefore successful.

However, if marketing is too aggressive or poorly representative of the brand, your tactics may work against you.

Literature on Marketing

Here’s the entire UX literature on Marketing by the Interaction Design Foundation, collated in one place:

Learn more about Marketing

Take a deep dive into Marketing with our course How to Become a Freelance Designer .

Have you ever dreamed of breaking away from the 9-to-5 grind and becoming your own boss? How about escaping from your office setting—the endless meetings, corporate politics, and other irritations that fill your mind on a Sunday night? If so, have you ever considered how different life might be as a freelancer, or as the founder of your own design agency? Maybe, you’ve even wanted to do all that from the beach or from a trendy coffee shop in an inspiring urban landscape? The truth is that there’s nothing stopping you from doing any of the above. Going into business for yourself as a freelancer or entrepreneur can be a highly rewarding and exciting way to work—this course is here to show you how you can achieve that, and jump the fence that keeps all too many bright and motivated people trapped so tragically in the workaday ennui of being employees.

You are not alone in your desire to work in a way and location of your choice; freelancing is the most rapidly growing business market on Earth. Gone are the days of people’s perceiving self-employment as “not a proper job”; contractor positions are increasingly being held by the best and brightest in the industry through a phenomenon coined “The Rise of the Supertemp”. In the United States alone, freelancing is a $1 trillion industry, according to Upwork. It’s the way to work in many industries moving forward, and you can be part of it! Better still, it will give you a new lease of life which will leave you wondering why you hadn’t done it sooner.

Freelancers and entrepreneurs often get to choose where they work. By redefining the way you work, you can also redesign the way you live. Once you have the contracts, you can set up wherever you have your heart set on—be it Prague, Delhi, Koh Phangan, Cape Town, or Rio, to name just a few. It doesn’t matter if you don’t have a ton of savings in the bank—tens of thousands of other freelancers built their freelance businesses from nothing. The founders of the Interaction Design Foundation can attest to this—Mads Soegaard and Rikke Friis Dam built the platform while living in low-cost countries, traveling the world as digital nomads as soon as the internet would allow them to. This enabled them to focus on creating high-quality educational content while having low expenses. It’s an ingenious way of having the best of both worlds (freedom of work and seeing the world), all while keeping the wolves away from the door money-wise. In fact, most of our employees and loyal freelancers now live and work as dedicated and hardworking digital nomads all over the world.

This course will show you how to create a freelance business from scratch—from overcoming your fears, to the practicalities of making a brand name of yourself. We will share knowledge regarding how you can start your own design agency or start working as a freelancer from pretty much anywhere, at any time. You will be able to live the life of your dreams while providing high-quality services and products for the benefit of your clients. We will introduce you to the best and most relevant research, as well as ideas and best practices, derived from others who were once in your shoes but who are now living and working the way they always wanted to.

This course is created and presented by one of the founders of the Interaction Design Foundation, Rikke Friis Dam. Rikke is Editor-in-Chief and in charge of our educational profile. She hires and works closely with highly skilled freelancers and entrepreneurs on a daily basis. So, what are you waiting for? There’s no reason for you to sit in an office, counting down the clock and taking orders unless you truly want to live like that. Your clients can be based anywhere on Earth, and so can you; it’s time to quit dreaming and start doing.

All open-source articles on Marketing

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