Become a UX Designer from Scratch

100% booked

How this course will help your career

What you will learn

  • An introduction to the main areas of user experience work, and why it matters
  • The various UX roles in an organization
  • How to create UX deliverables—with downloadable templates on creating personas, customer journey maps, prototypes, and many more
  • How to go through the five stages of the design thinking process: empathize, define, ideate, prototype, and test
  • How to build a UX portfolio as well as land yourself a UX role
  • The confidence to work with clients as a UX consultant

If you want to join one of the most rapidly growing fields in design, then look no further—this is the course for you. Through covering the ins and outs of the role, and throwing the doors wide open to the exciting world of UX design, “Become a UX Designer from Scratch” will take things right back to the beginning; it will offer a ‘hard reset’ in order to show you how to embark on a new career in UX design.

All products, whether digital or otherwise, must deliver a high-quality user experience (UX) or risk losing users to competitors—after all, a product is useless without its users! Products with good UX sell better; in fact, design-centric businesses have consistently outperformed the industry average by more than double [1]. Demand for UX designers is therefore higher than ever before; they are already prevalent in tech companies, and there is a growing need for them within other industries. UX impacts UI design, web design, and graphic design, and understanding the field of UX will improve your efforts within all of those areas.

Through this course, you will learn all the skills you need to assist companies in delivering the right UX for their products. All techniques included in the teaching are tried-and-tested industry standards, which will equip you with the very best knowledge to start you off on your new professional path. You will learn how to create various UX deliverables from the beginning of a UX project right to the end, ranging from customer journey maps to paper prototypes and even heuristic evaluations. You will also take your first steps towards creating a UX portfolio—something that will truly make an impact on your UX job applications. In fact, seeing as a UX portfolio is so important to landing your first UX job, we have devoted an entire module to creating one that will help you stand out from the crowd.

You will also find a number of optional exercises and home assignments that build on one another and follow a design process—from the first idea, right through to the point where you can start testing your prototype. We highly recommend that you take up the challenge and complete all the exercises involved, because not only will you get hands-on experience with UX design but, by the end, you will also have a design case study that you can include in your aforementioned portfolio.

In “Become a UX Designer from Scratch”, you will gain access to interviews with senior UX hirers and experts from companies such as SAP and Google. Through these interviews, you will understand what hirers and senior designers look out for when hiring a new member of the team—all so that you can gain an advantage over fellow candidates. We have also filmed a series of interviews with IDF members who have successfully landed a UX job. These will provide you with inspiration for your own career prospects, as well as invaluable advice about how to transition into a career in UX and what daily life as a UX professional really looks like.

Wait no longer to begin your professional UX career!

Gain an industry-trusted UX Course Certificate

You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Centure, Adobe, GE, IBM, Philips and SAP

Who should take this course

This is a beginner-level course suitable for anyone who wants to embark on a career in UX design:

  • UX designers, interaction designers, and UI designers looking to build effective portfolios and land their next UX job
  • Students keen on becoming UX designers or UX consultants
  • Entrepreneurs and business owners interested in conducting UX work on their own products or services
  • Anyone aspiring to change into a career in the field of UX

Learn and work with a global team of designers

When you take part in this course, you will join a global multidisciplinary team working on it and the exercises it contains at the same time as you. You will work together to improve your skills and understanding. Your course group will be made up of an incredibly diverse group of professionals, all of whom have the same objective—to become successful designers. It’s your chance to learn, grow, and network with your peers across the planet. Before you know it, you may find yourself connecting with some very helpful people and making friends with like-minded individuals, all as you push deeper into an exciting world brimming with opportunity and powerful possibilities for the future.

Challenge yourself to excel!

Knowing how you’re doing as you progress is as vital to your success as pushing yourself to get the most out of what we offer at IDF. That’s why we give you the chance to reach the top of the class every week on our leaderboard, by getting the most questions right and scoring points for each. The top scorers’ names appear on the leaderboard, and healthy competition revolves around competing with yourself; so, go on and take the challenge! However, don’t get discouraged if you don’t find your name on the board – your fellow students are answering the questions at different times across the planet. With that in mind, take heart that your name may appear the following week—as long as you answer all of the available questions.

The Value of Design, Design Management Institute[1]

Lessons in this course

  • Lessons become available at a schedule of one lesson per week.
  • Lessons remain open for you forever and have no deadlines.
  • There is no time limit to finish a course.
  • You have permanent access to your course material, answers, and classmates for the entire duration of your membership.
  • Estimated time to complete: 11 hours 17 mins spread over 7 weeks.

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 40 mins.

  • 0.1: Welcome and Introduction – Become a UX Designer from Scratch (1 min)
  • 0.2: An introduction to IDF courses (14 mins)
  • 0.3: Let our community help you (1 min)
  • 0.4: How to earn your Course Certificate (4 mins)
  • 0.5: Meet your peers online in our discussion forums (6 mins)
  • 0.6: Meet and learn from design professionals in your area (1 min)
  • 0.7: Gain Timeless Knowledge Through IDF Courses (11 mins)
  • 0.8: Mandatory lessons vs. Optional lessons (2 mins)
  • 0.9: A mix between video-based and text-based lesson content (2 mins)

Lesson 1: Starting your UX career – What is UX and What do UX Designers do?

To be scheduled. Estimated time to complete: 2 hours 6 mins.

  • 1.1: Welcome and Introduction (3 mins)
  • 1.2: What is UX Design? (11 mins)
  • 1.3: Emotion and Experience (7 mins)
  • 1.4: The UX Honeycomb: 7 factors that influence user experience (14 mins)
  • 1.5: What is Interaction Design? (11 mins)
  • 1.6: An Introduction to Usability (9 mins)
  • 1.7: What is a UX portfolio, and What Should it Contain? (13 mins)
  • 1.8: 7 UX Deliverables: What will I be making as a UX designer? (13 mins)
  • 1.9: How to adopt the right attitude towards your UX work (10 mins)
  • 1.10: What Skills do UX Hirers Look for in an Applicant. Interview with UX lead at Google, Stephen Gay (23 mins)
  • 1.11: Discussion forum (6 mins)
  • 1.12: Learning More About UX Design (4 mins)
  • 1.13: Congratulations and Recap (2 mins)

Lesson 2: Top strategies to help you tackle UX design projects

To be scheduled. Estimated time to complete: 1 hour 48 mins.

  • 2.1: Welcome and Introduction (3 mins)
  • 2.2: User-Centered Design (20 mins)
  • 2.3: What is Design Thinking and Why Is It So Popular? (20 mins)
  • 2.4: Activity-Centred Design: Interaction Design Approaches (14 mins)
  • 2.5: Make Your UX Design Process Agile Using Google’s Methodology (17 mins)
  • 2.6: Understanding users through their activities (6 mins)
  • 2.7: Why You Should Analyze Your Competition to Design Better Solutions and How to Do It (16 mins)
  • 2.8: Learning More about UX Design Strategies (8 mins)
  • 2.9: Home Assignment for the Next Lesson (2 mins)
  • 2.10: Congratulations and Recap (2 mins)

Lesson 3: How to build your first UX design from start to finish, part 1: Empathize and Define

To be scheduled. Estimated time to complete: 2 hours 39 mins.

  • 3.1: Welcome and Introduction (2 mins)
  • 3.2: The Interaction Design Process (Part 1) (15 mins)
  • 3.3: The Interaction Design Process (Part 2) (9 mins)
  • 3.4: Stage 1 in the Design Thinking Process: Empathise with Your Users (18 mins)
  • 3.5: Pros and Cons of Conducting User Interviews (18 mins)
  • 3.6: The Psychology of Personas (58 mins)
  • 3.7: Using Personas to Build User Empathy (6 mins)
  • 3.8: Customer Journey Maps - Walking a Mile in Your Customer’s Shoes (10 mins)
  • 3.9: Exercise: Building customer journey maps (6 mins)
  • 3.10: Discussion Forum (5 mins)
  • 3.11: Congratulations and Recap (13 mins)

Lesson 4: How to build your first UX design from start to finish, part 2: Ideate, Prototype, and Test

To be scheduled. Estimated time to complete: 1 hour 38 mins.

  • 4.1: Welcome and Introduction (2 mins)
  • 4.2: Learn How to Use the Best Ideation Methods: SCAMPER (9 mins)
  • 4.3: Learn How to Use the Best Ideation Methods: Analogies (7 mins)
  • 4.4: Exercise - SCAMPER (6 mins)
  • 4.5: Interaction and Prototyping (10 mins)
  • 4.6: Paper Prototyping (6 mins)
  • 4.7: Exercise – Building a low-fidelity paper prototype (6 mins)
  • 4.8: Types of Evaluation (15 mins)
  • 4.9: Expert/Heuristic Evaluation & Benchmarking (20 mins)
  • 4.10: Discussion forum (6 mins)
  • 4.11: Home Assignment – User Evaluation (1 min)
  • 4.12: Learning More About Designing a Website or an App (7 mins)
  • 4.13: Congratulations and Recap (2 mins)

Lesson 5: How to create your first UX Portfolio

To be scheduled. Estimated time to complete: 2 hours 15 mins.

  • 5.1: Welcome and Introduction (3 mins)
  • 5.2: Job seeking Advice for Junior UX’ers. Interview with global UX executive, Daniel Rosenberg. (33 mins)
  • 5.3: How to use Design Thinking to build the Perfect Portfolio (17 mins)
  • 5.4: How to create the perfect structure for a UX case study (17 mins)
  • 5.5: How to write the beginning of your UX case study (7 mins)
  • 5.6: How to write the middle or “process” part of your case study (11 mins)
  • 5.7: How to write the conclusion of your case study (15 mins)
  • 5.8: UX Portfolios You Can Learn From (10 mins)
  • 5.9: Exercise – make your own UX case study (5 mins)
  • 5.10: Discussion forum (6 mins)
  • 5.11: Learning More about Writing UX Cases and Getting your First Job (9 mins)
  • 5.12: Congratulations and Recap (2 mins)

Lesson 6: Wrap-up

To be scheduled. Estimated time to complete: 12 mins.

  • 6.1: Wrap-up and Where to go from here (6 mins)
  • 6.2: Make Use of IDF Local Groups and External Events to Build Your Professional Network (2 mins)
  • 6.3: Congratulations and Recap (4 mins)

Lesson 7: Course Certificate and Final Networking

To be scheduled.

  • 7.1: Course Evaluation (1 min)

Learning paths

This course is part of 2 learning paths:

  • UX Designer
    UX Designer
  • UI Designer
    UI Designer
  • How others have benefited

    Seth Lemon

    Seth Lemon, United States

    “The lessons are clear and easy to understand. The content in the lessons are thoroughly explained, and there's a good balance between video content vs. text content. This really is a intro or UX 101 course, which I really appreciated.”

    Prudhvi Raj Midasala

    Prudhvi Raj Midasala, India

    “The strength of this course is its content and the way all the lessons are organized. The experience the instructors possess is also a huge advantage to the course and its members in understanding the design methods effectively.”

    Barbara-Anne Tane

    Barbara-Anne Tane, Australia

    “The course has given me a great overview of the foundation of UX design, the processes, players and understanding of the expectations of / on designers.”

    How to advance your career with IDF courses

    1. Attend lessons at your own pace

      Each week throughout the course, you get access to a new lesson, but you can move through the lessons at your own pace. This means you can learn before you leave for work, or in between breaks — in as little as 15 minutes per day.

    2. Network online and offline

      Network with your fellow course-takers online, through discussion forums inside lessons. You can also connect with your peers offline via IDF’s Local Groups. Local Groups connect you with other designers around your city who share the same passion in UX design as you.

    3. Advance your career

      Get a verifiable and industry-trusted Course Certificate once you’ve scored at least 70% on a course. Highlight your Course Certificates on your résumé, your LinkedIn profile, or your website to showcase your newly mastered skills.

    Start advancing your career now

    Become a member to take “Become a UX Designer from Scratch”. Take any other IDF UX courses at no additional cost. Take a concrete step forward in your career path today.



    Can I take more than one course at a time?

    Yes, you can take all the courses you would like. For example, if there are 30 active courses, you can enroll in all 30 courses at the same time and move from one to the other as you please.

    There are no further charges once you’ve paid for your membership.

    Please note: If you have a student membership, you can take a maximum of three courses at the same time. As a student, you can thus still take all the courses you would like – free of extra charges – just as long as you finish them (or drop them) so that you don’t have more than three ongoing courses at the same time.

    Start Learning

    I missed the enrollment date and now the course is closed. Will I have any opportunity to take the course in the future?

    Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is to be able to control the classroom size.

    Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.

    We’ll re-schedule the course and make it available for sign-up on in only about a week (or perhaps a little bit longer). The actual start date of the course will be a few weeks after sign-ups begin too. We’ve found that this is the best way to maximize flexibility and convenience for everyone, especially you as you put your course program together.

    Do I have to be online at an exact time to study?

    No. You can set your own study schedule. There are no "live sessions" or "webinars" since our members are from all timezones around the world. We are a truly global community – with members in every single corner of the world.

    Thus, once you are enrolled, you can take all the time you want to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).

    Will I receive a Course Certificate?

    Yes. Every time you complete a course, you get an industry-recognized Course Certificate. There is no limit to how many Course Certificates you can earn during your membership. You will also receive a 3-step guide on how to include your Course Certificate on LinkedIn and in your résumé/CV.

    You can see an example of a Course Certificate at the bottom of the Course Catalogue.

    How can I drop a course?

    You can simply go to the course page and click on the “Drop Course” button — please bear in mind that this will also erase all your course progress and answers.

    I have answered questions in a lesson; when will they be marked/graded?

    We do the marking/grading in so-called "sprints," where we sit down and do all the marking/grading in one go. Your answers will be graded approximately one week after you submit your work.

    We do this because it is much more efficient than doing one little step every day. It's part of our lean/agile work philosophy, and that approach to efficiency is one of the factors that keeps our membership prices so incredibly low.

    We are doing it to save you money and as part of our mission to lower the cost of high-quality design education.

    I have updated my name, but my course certificate is not updated — how can I change it?

    Please contact us at and our member support will regenerate your certificate with the correct name.

    I have started the course/lesson later than the specified date, are my answers still going to be marked?

    We will be marking answers for as long as there are active members. Therefore, even if you are the only person taking a lesson at that particular time, your answers will still be marked.

    How are courses graded?

    Multiple-choice questions are automatically graded by our system, whilst open-ended questions are marked by the course instructors.

    I started a course after the official start date; for how long will I have access to the course materials?

    Regardless of when you have enrolled on a course, you will have access to the course materials for the entire duration of your membership. So, if you pay for a one-year membership, you will have access for one year, renewing your membership for a second year means you will have access for two years, and so on.

    English is not my first language so it takes me longer to learn through the course content, will I still be able to answer questions after the course completion date?

    Yes, you will be able to submit answers for the whole duration of your membership.

    New lessons are starting before I have had the chance to complete all aspects of the previous lesson(s); am I going to be locked out of these unfinished lessons?

    No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.

    All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s). However, we anticipate that there will be a constant flow of participants working through different lessons and courses, so overall you are unlikely to miss out. We will also be running all courses again — so there really is no rush.

    Are course certificates awarded on a specific date?

    No; you can generate your certificate as soon as you attain at least 70% of the total course points.

    When will I receive my Course Certificate?

    Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).

    There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.

    How do I add my Course Certificate to my LinkedIn profile?

    Below is a step-by-step guide on how to add your IDF course(s) to your LinkedIn profile:

    1. Go to your LinkedIn profile page and scroll to your "Accomplishments” section.

    2. Click on the plus button and choose “Certification”.

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    3. In the following fields add:

    • Certification name – Course name
    • Certification authority – The Interaction Design Foundation
    • License number – Your membership ID number (it's written on your certificate)
    • Time period – Input the date written on your certificate (e.g., May 2017)
    • Check the button “This certification does not expire”
    • Certification URL: Input the certificate URL provided on your course page

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    4. Click on the save button.

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    Congratulate yourself!
    You’ve made a great accomplishment by earning your course certificate, and now the world knows about it!

    How do I add the IDF Membership Certificate to my LinkedIn Profile?

    Below is a step-by-step guide on how to add your certificate to your LinkedIn profile:

    1. Go to your LinkedIn profile page and scroll to your "Accomplishments” section.

    2. Click on the plus button and choose “Certification”.
    untitled 8

    3. In the following fields add:
    • Certification name – Membership Certificate
    • Certification authority – The Interaction Design Foundation
    • License number – Your membership ID number (it's written on your membership certificate)
    • Time period – Input the date when you joined our community (e.g., May 2017)
    • Check the button “This certification does not expire”
    • Certification URL: Input the certificate URL provided on your profile page

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    4. Click on the save button.
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    It is as simple as that. Now, anyone who visits your profile can see your certificates!

    How much will I have to pay for the courses?

    As a member, you can take as many courses as you want with no additional costs. This means you only have to pay our membership fee to take an unlimited number of courses. There will be no further charges on top of the membership fee, no matter how many courses you decide to take.

    Do you provide mostly beginners' or more advanced courses?

    We provide courses for all levels of mastery and accross the full spectrum. If you’re new to design, you can start from our beginner courses and progress all the way up to our advanced ones. If you’re an established designer, on the other hand, you will find some of our lower-level courses provide a good refresher—and the advanced ones, a bit of a challenge.

    How much time is needed to complete a course?

    Once enrolled in a course, you will gain access to a new lesson each week, which you are free to complete without any deadlines and no end date, either.