Marketing

Your constantly-updated definition of Marketing and collection of topical content and literature

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Literature on Marketing

Here’s the entire UX literature on Marketing by the Interaction Design Foundation, collated in one place:

All literature

How to Change Your Career from Marketing to UX Design

There are a few good reasons why you might want to change your career from marketing to UX design. First, there’s the pay—sources like UXDesignerSalaries(1) show that UX designers are paid a fairly handsome salary across the world (even as high as $97k in Switzerland). Furthermore, according to recuiting and HR company Brazen(2), UX design is th...

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3 weeks ago

How to Break Barriers to Market Entry

It’s a common mistake for businesses to seek brand new market places. After all, a lack of competition can only be a good thing, right? Unfortunately, there are two problems with this approach – a lack of an established market can be a strong indicator of a lack of demand for a product and secondly, an un-established market will often require hu...

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5 months ago

How to Use the Product-Life Cycle

The product life-cycle is an important tool for marketers, management and designers alike. It specifies four individual stages of a product’s life and offers guidance for developing strategies to make the best use of those stages and promote the overall success of the product in the marketplace. About the Product-Life CycleLinda Gorchels in her...

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3 years ago

Getting Your App into the Hands of Millions – Marketing for Mobile Apps

Mobile apps aren’t a new thing but the latest research estimates that people spend 30 hours a month playing with apps now. That makes for a substantial opportunity for UX designers but once the product’s finished; how do you market it? Getting the marketing right is the key to market acceptance of your well-designed products. Research from Niel...

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2 years ago

How to Achieve Critical Mass for a Product Launch

The concept of critical mass originates in physics; it refers to the volume of a nuclear product required to sustain a chain reaction in a nuclear explosion. However, critical mass in marketing requires a very different product – users – to ensure a “chain reaction” of sales. The idea of critical mass has been present in social sciences for a l...

302 shares
5 months ago

5 Steps to Creating Your Freelance Design Brand

This might sound like teaching your grandmother to suck eggs but in our experience a lot of incredibly talented designers don’t spend very much time building their personal brand. Instead they focus all their efforts on proactive marketing when they need new clients. The biggest advantage of building a brand is that it helps new clients find you...

313 shares
3 years ago

Adoption and Design: How to Turn Prospects into Users

It doesn’t matter how amazing a product is; if no-one is using it, then it hasn’t succeeded. Adoption is the process of prospective users becoming actual users of a product. It is adoption that is the objective of design; more so than user experience, usability, utility, etc. History is full of products that provided great user experiences which...

326 shares
1 year ago

The Tipping Point in UX Design

The Tipping Point was postulated by the best-selling author MalcomGladwell. He wanted to examine change in society and he concluded that extreme changes happen both quickly and unexpectedly.He came to the conclusion that new ideas can spread virally; in the same way that diseases can spread in epidemic patterns. That there was a “tipping point” ...

331 shares
3 years ago

If Your User Can’t Find You, You Won’t Have Any Users – Mobile Applications and Discoverability

Discoverability is not a new concept for web designers. In fact Search Engine Optimization and various forms of Search Engine Marketing arose from the need to make websites easy to discover by users. In the mobile application space this issue of discoverability is becoming ever more important – with nearly 700 apps a day being released on Apple’...

693 shares
2 years ago