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Marketing

Your constantly-updated definition of Marketing and collection of topical content and literature

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Literature on Marketing

Here’s the entire UX literature on Marketing by the Interaction Design Foundation, collated in one place:

All Literature

There are a few good reasons why you might want to change your career from marketing to UX design. First, there’s the pa

822 shares
2 mths ago

It’s a common mistake for businesses to seek brand new market places. After all, a lack of competition can only be a goo

693 shares
11 mths ago

The product life-cycle is an important tool for marketers, management and designers alike. It specifies four individual

633 shares
3 years ago

Mobile apps aren’t a new thing but the latest research estimates that people spend 30 hours a month playing with apps no

525 shares
2 years ago

The concept of critical mass originates in physics; it refers to the volume of a nuclear product required to sustain a c

509 shares
11 mths ago

This might sound like teaching your grandmother to suck eggs but in our experience a lot of incredibly talented designer

456 shares
3 years ago

It doesn’t matter how amazing a product is; if no-one is using it, then it hasn’t succeeded. Adoption is the process of

395 shares
2 years ago

The Tipping Point was postulated by the best-selling author MalcomGladwell. He wanted to examine change in society and h

373 shares
4 years ago

Discoverability is not a new concept for web designers. In fact Search Engine Optimization and various forms of Search E

372 shares
2 years ago