Web UI Design Examples

Web UI Design Examples: Inspire Your Next Project with Stunning Designs

by Mads Soegaard | | 80 min read

Web user interface (UI) design is an art that marries aesthetics with functionality. It's a digital landscape where color schemes, typography, and spatial relationships work together in a harmonious symphony to captivate and guide users. To put it in brief: 

A well-executed Web UI design is a silent ambassador for your brand and a profound catalyst for user engagement.

When it comes to UI design, imitation is more than a form of flattery; it's a stepping stone toward innovation. For every pioneering interface design, countless others have been inspired by and evolved from it. This sharing and transforming of ideas keeps the UI design field vibrant and ever-evolving.

We want to immerse you in the world of remarkable website UI design examples. With this collection, we aim to spark your imagination and provide you with a rich source of inspiration for your next project. We've curated a broad spectrum of styles and layouts with examples that stand out for their ingenuity, aesthetics, and user-centricity.

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Whether you're an experienced web designer needing new ideas, a newbie looking for guidance, or someone who likes good design, we have lots of insights and ideas here to help you. Let's start!

The Power of Web UI Design Examples

Website UI examples are more than pretty images; they are sparks that ignite innovation. You can study them to uncover the principles that drive effective user experiences and then apply those learnings to your designs.

Web UI design examples offer a multitude of benefits, which we've summarized below: 

  1. Problem-solving Solutions – Every element in a website UI example, from buttons to color choices to layout decisions, has been designed with a purpose. Studying these examples helps you understand the thought process behind these design decisions. It equips you with fresh approaches to tackle design challenges. You might stumble upon a novel way to handle navigation or an inventive method to display information.

  2. Keeping Up with Trends – The digital landscape and design trends are perpetually evolving. As you regularly review website UI examples, it helps you stay updated with the latest trends and technologies. This way, your designs remain relevant and captivating.

  3. Learning from Successes and Failures – One significant benefit of exploring design examples is the opportunity to learn from both the triumphs and pitfalls of others. This understanding allows you to apply successful strategies to your work and avoid repeating the same mistakes. 

  4. Creativity Ignition – Observing how others have addressed design challenges can stimulate creative thinking. Think of it as a shot of design caffeine that wakes your brain and kick-starts your creativity.

  5. Improving User Experience – Arguably, the most crucial benefit is the enhancement of the user experience. A good design prioritizes the user. When you study successful examples, you gain insights into creating designs that are easy to use, engaging, and satisfying for users.

So, while website UI design examples might look like pretty pictures, they're a powerful tool for learning, problem-solving, staying current, and sparking creativity. Next time you're working on a design project, don't forget to check out some examples; they could be the inspiration you need!

Key Elements of Exceptional Web UI Design

Designing a top-notch web UI requires careful thought and planning. Let's break down some of the essential elements that can turn a good design into a great one:

  1. Usability and Intuitive Navigation

One of the most vital components of any web UI is its usability and navigation. This means ensuring that users can easily find what they're looking for and complete their intended tasks without confusion or frustration. Clear labels, logical pathways, and familiar patterns all contribute to effective navigation.

Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better.

– Steve Krug, Author of Don’t Make Me Think

  1. Color Theory and Strategic Use of Color Palette

Significance of Color Theory In Web UI Design

© Interaction Design Foundation, CC BY-SA 4.0

Colors evoke emotions and can influence users' perceptions and actions. Understanding color theory allows designers to use colors strategically to highlight key elements, create the desired mood, and guide user behavior. Consistency in the color palette across different parts of your website or application also contributes to a unified and harmonious user experience.

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  1. Visual Hierarchy and Effective Layout

A well-considered layout with a solid visual hierarchy guides users' eyes to the most critical elements first. You can manipulate size, color, contrast, and placement to achieve this. A good layout makes your design more pleasing to the eye. Users find it easier to understand your site's structure and content through enhanced usability. 

  1. Typography and Font Choices

Like color, typography plays a crucial role in aesthetics and usability. The right font choice can enhance readability, convey mood, and reinforce your brand's personality. Pay attention to font size, line spacing, and contrast with the background to ensure that your text is easy to read.

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  1. Accessibility Considerations

Last but definitely not least, accessibility is a crucial consideration in web UI design. This involves ensuring that everyone can use and understand your interface, including those with disabilities. Accessible design means you do things like: 

  • Provide alternative text for meaningful images.

  • Ensure good color contrast.

  • Make your interface navigable with a keyboard for those who cannot use a mouse.

  1. Interaction Design and Intuitive User Feedback

Interaction design is about creating a dialogue between your interface and its users. It involves designing how your interface responds to user actions; this could be as simple as a button changing color when clicked or a form displaying a confirmation message after submission. Effective interaction design lets users know what's happening when they perform an action. This way, it helps the users understand how the system is reacting to their actions.

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(Watch this video to learn more about what interaction design is and the role of interaction designers.)

When all these elements come together, they create an exceptional web UI that is not only beautiful but also functional, inclusive, and user-friendly. Remember, the ultimate goal of web UI design is to create a pleasant and effective user experience, and every one of these elements contributes to that goal.

Exploring Web UI Design Trends

In the dynamic world of web UI design, trends come and go, influenced by technology, user behaviors, and aesthetic shifts. Let's explore some of the current trends that are shaping the digital landscape:

  1. Minimalism and Clean Interfaces

"Less is more" is the mantra for this design trend. Minimalism in web UI design involves using only essential elements and maintaining a clean, clutter-free interface. The focus is on simplicity and functionality, with plenty of white space and a limited color palette. This trend helps users quickly understand how to interact with the website. It reduces cognitive load and improves the user experience.

  1. Microinteractions and Subtle Animations

Microinteractions are small, subtle animations or design elements that react to the user's actions. They can be as simple as a button changing color when you hover over it or as complex as a loading animation that keeps you entertained while waiting for content to load. 

Microinteractions provide feedback, guide users, and add a touch of delight to the user experience. As designers find new ways to enhance interactivity, we expect to see more innovative uses of microinteractions.

  1. Dark Mode and Alternative Color Schemes

The dark mode is more than a trendy feature; it's a practical design choice that reduces eye strain in low-light conditions and can even save battery life on OLED screens. Alternative color schemes offer users a personalized experience, allowing them to customize the interface according to their preferences or needs. As user-centric design becomes increasingly important, expect to see more websites and apps offering these options.

  1. 3D Elements and Depth Effects

As technology advances, designers have more tools to create immersive and interactive experiences. One tool is 3D design, which can add depth and realism to web UIs. 3D web design simply refers to the art of positioning objects along the x-axis, y-axis, and z-axis, thereby adding depth and movement. It creates a more engaging user experience. With the rise of virtual and augmented reality, we can expect 3D elements to become even more prevalent.

  1. Immersive Experiences and Storytelling

Storytelling in web design involves creating a narrative through visuals, text, and interactions to engage users and convey a message. This can make the user's experience more immersive and memorable. For example, a website could use animations and interactive elements to guide users through a story as they scroll down the page. As users crave more engaging online experiences, storytelling through design will become increasingly important.

Keeping up with design trends is crucial for designers who want to create modern, user-friendly interfaces. While trends change over time, the underlying principles of good design—usability, clarity, and aesthetic appeal—remain the same. As you incorporate these trends into your designs, always remember to prioritize the needs of your users

Curated Collection of Inspiring Web UI Design Examples

  1. Minimal design: Notion 


© Interaction Design Foundation, CC BY-SA 3.0 Source

Notion, a versatile productivity app launched in 2016, is recognized as an exemplar of user interface design. It provides an array of functions, including project management, task tracking, note-taking, and documentation storage, making it a Swiss Army knife of productivity tools. 

Notion is lauded for its multitude of features. These elements come together in a user-friendly interface that allows users to tailor the app to their specific needs.

Key Features and Design Highlights

  • Simplicity: Notion has a streamlined and intuitive design. The ease of formatting pages and content, referencing pages, and navigating with the keyboard makes it accessible for first-time users while maintaining enough depth for experienced users.

  • Customizability: The application offers a vast array of layout and component options, allowing users to swiftly add elements like media, tables, and Gantt charts. Users can personalize notes, files, and navigation structures, creating a highly tailored user experience.

  • Versatility: Notion can replace various tools, from Trello's Kanban boards to Google Docs' text editing capabilities. It integrates well with other tools, like email notifications and Slack, and offers fast creation of checklists and submenus.

  • Collaborativeness: Real-time collaboration is one of Notion's strong suits. It allows multiple users to work on a single document and provides visibility into who edited a document last.

  • Templates: Notion offers a wide range of templates for various tasks. It eases the learning curve for new users and expedites the task completion process for all.

  • File Management: Importing and structuring information is straightforward in Notion, which includes an easy-to-use block system.

While Notion's design is largely praised, it's not without its cons. Users note some issues with navigation, particularly the lack of tabs and the sometimes overwhelming hierarchical structure. There’s a steep learning curve associated with discovering and utilizing Notion's features. Error recovery could be more user-friendly, and there are occasional design and interaction behavior inconsistencies.

Purpose and Impact of This Design

Notion's design aims to provide a unified and intuitive platform that allows users to manage and collaborate on projects, track tasks, and organize information efficiently. The ability to customize and adapt the tool to individual needs is a key feature, aiming to provide a single, comprehensive solution for personal and professional productivity needs.

Notion's UI design is instrumental in its success. Its thoughtful blend of simplicity, customizability, and versatility has resulted in the platform having 4 million monthly active users. The ability to seamlessly integrate various tools into a single interface has significantly boosted productivity for individuals and teams, transforming how they manage tasks and projects. 

Despite some navigational challenges and a steep learning curve, Notion's overall impact has been positive. It has become an indispensable tool in both personal and corporate arenas.

  1. Typography-focused design: Medium


© Interaction Design Foundation, CC BY-SA 3.0 Source

Medium, an online publishing platform established in 2012, exemplifies typography-focused design in the digital content industry. The platform earns its recognition for its minimalist aesthetic, which prioritizes readability and user engagement. 

Medium focuses on the text in its content to provide a smooth reading experience that encourages readers to engage with and understand the material.

Key Features and Design Highlights

  • Typography-centered: The primary element of Medium's design is its typography. Medium uses clean, clear, and highly legible typefaces to enhance the reading experience. The scale, line spacing, and font choice make the text comfortable to read.

  • Minimalist Layout: Medium opts for a minimalist, clutter-free design. This design approach allows users to concentrate on the content without distractions from unnecessary design elements. The generous use of white space further enhances readability and concentration.

  • User-friendly Navigation: Medium's design allows readers to easily navigate through the site. With a simplified menu and a search bar at the top of the page, readers can quickly find and explore content that interests them.

  • Intuitive Interaction: Medium incorporates features that encourage user interaction, such as highlighting text for commenting or sharing. The scroll progress bar is another unique feature that provides visual feedback on the reading progress of an article.

  • Responsive Design: Medium's responsive design adjusts to different screen sizes. It ensures that the typography remains readable and visually appealing across devices.

Typography Tips

© Interaction Design Foundation, CC BY-SA 4.0

Like any platform, Medium has its shortcomings. Some users may find the minimalist approach lacking in personalization features. Furthermore, the overemphasis on simplicity can occasionally result in a perceived lack of functionality.

Purpose and Impact of This Design

Medium's design aims to create an online environment that encourages and facilitates long-form reading. It maintains a minimalist aesthetic and focuses on typography to provide a digital reading experience that is similar to reading a physical book or magazine.

The impact of Medium's design has been substantial. Its typography-focused design approach has earned praise for its user-friendly readability, which caters to the modern online reader's needs. 

The platform has grown tremendously since its inception, attracting 100 million monthly visitors worldwide. Through its design, Medium has effectively contributed to shaping the landscape of digital content consumption.

  1. Card-based design: Pinterest


© Interaction Design Foundation, CC BY-SA 3.0 Source

Launched in 2010, Pinterest stands as an impressive web UI design inspiration for social media and content discovery platforms. Known for its unique card-based layout and waterfall flow, Pinterest has effectively pioneered a distinctive aesthetic and interaction style that offers its users a smooth and immersive browsing experience.

Key Features and Design Highlights

  • Card Design: The heart of Pinterest's design is its card-based layout. Each "Pin" or post is presented as a separate card, making it easy to visually parse and interact with the diverse content available on the platform.

  • Waterfall Flow: Pinterest innovatively combines card design with a waterfall flow (a masonry layout) to ensure a continuous and seamless scrolling experience. This visual organization makes browsing effortless and engaging, prompting users to spend more time on the platform.

  • Interactivity: A subtle shadow appears on each card when the user hovers over it with the mouse. This interaction enhances visibility and gives the elements a sense of "clickability," intuitively guiding users toward the next step of engagement.

  • Visual Focus: Pinterest puts a strong emphasis on visual content. The images on each card are the focal point, with text elements playing a secondary, supportive role. This visually driven design aligns well with Pinterest's purpose as a platform for inspiration and discovery.

  • Responsive Design: Pinterest's design is fully responsive, ensuring that the card-based layout adjusts suitably for different screen sizes and devices while maintaining a consistent user experience.

Despite its many strengths, Pinterest's design also has areas for potential improvement. For instance, users with specific accessibility needs might find the heavy reliance on images challenging. Also, the unending waterfall flow, while engaging, can sometimes lead to a sense of content overload.

Purpose and Impact of This Design

Pinterest's UI design aims to create a highly engaging and visually pleasing platform where users can discover, curate, and share inspiration. The emphasis on a visual, card-based design aligns perfectly with its purpose, enabling users to explore a vast array of content in a structured yet explorative manner.

The impact of Pinterest's design has been significant. Its innovative combination of card design and waterfall flow has earned praise from users and designers alike and set a trend that many other platforms have followed. 

Ken Carbone, an acclaimed graphic designer, says that Pinterest is better than Google for searching images. This is because most of the images on Pinterest are original and have professional photography, making products look fantastic.

Not only does this stuff look great in the way it is presented, it takes me to this different world. I could waste a lot of time here. It’s visually very engaging,” says Carbone.

Pinterest has successfully attracted millions of users worldwide through its focus on a visually stimulating, easy-to-navigate, and interactive design. It has cemented its place as a leading platform for visual discovery, with 445 million monthly active users

  1. Animated design: Jitter

A remarkable entry in the domain of animated design, Jitter has marked its presence as a comprehensive, browser-based tool for creating animated motion designs. Embodying simplicity in its design, Jitter's platform offers an intuitive interface that facilitates quick and efficient work.

Jitter is lauded as the "Figma for motion design", which aligns with its goal of enabling creators and teams to produce stunning animated content and interfaces effortlessly.

Key Features and Design Highlights

Engaging Animation and Illustrations: One of Jitter's defining traits lies in its vibrant and interactive animations and illustrations. They not only capture user attention but also guide users through the platform's primary features.

Streamlined Layout: With a user-friendly interface and a neat layout, the Jitter website promotes seamless navigation. The simplicity of the design enables easy exploration and comprehension of the tool's offerings.

Harmonized Navigation: The homepage of Jitter is an artistic amalgamation of text, straightforward design, and card-based elements. This blend is visibly prominent as one navigates down the site to create a visually appealing and functional user experience.

Purpose & Impact of this Design

Jitter's design exudes a sense of purpose: to make the creation of animated designs an accessible and enjoyable experience for everyone. The tool's straightforward and intuitive design, combined with its powerful features, gives it a distinctive position in the design tool landscape. This distinction is reflected in Jitter's achievements, such as winning the #3 spot in the design tool category in the Golden Kitty Awards 2021 and the Product of the Week Award in 2023.

This recognition speaks volumes about Jitter's impact. It reduces the barriers to entry in the animation design. Hence, it empowered a wider audience to create professional-grade animations. Jitter's design, therefore, not only benefits its users but also enriches the overall digital landscape with a more diverse and dynamic range of animated content.

Best Practices for Creating Remarkable Web UI Designs

Creating a remarkable web UI design requires more than a knack for aesthetics. It involves a strategic process guided by best practices. Let's delve into some of these key strategies:

  1. Conducting User Research and Gathering Insights

Before you dive into design, knowing your users and their needs is a must. This involves a step called user research. You're trying to understand your users' behavior, likes and dislikes, and what they expect from your design.

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Different techniques can help you gather this crucial information. Surveys can give you a broad overview of users' opinions and habits. Direct user interviews can provide deeper, more personal insights. Observation methods can reveal how users interact with existing products in real-life situations.

From this research, you gather valuable insights. You understand the problems your users face. You learn what they prefer. All these insights will guide your design decisions. 

  1. Creating Effective Wireframes and Prototypes

Creating a great design isn't about jumping straight into it. It involves careful planning. That's where wireframes and prototypes come in.

Wireframes are like the blueprint of a design. They're basic sketches of your web page. They show where you will place elements like buttons, images, and text. They don't include colors or specific design details. Their goal is to give a clear view of the structure and layout of your interface.

Layout Design Principles

© Interaction Design Foundation, CC BY-SA 4.0

Then comes the prototype. Think of a prototype as a test model of your final product. It gives a sense of how your design will work in practice. This means you can click buttons, navigate menus, and more.

Both wireframes and prototypes let you try your ideas before spending time and resources on their development. They are like safety nets, catching potential issues early on. This saves you from costly changes later in the process.

  1. Iterative Design and Usability Testing

Design isn't a one-time thing. It's a loop. You sketch a design, test it, collect feedback, make improvements, and then test it again. This cycle repeats until you have a polished design that meets user needs. This is what we call the iterative design process.

Usability testing is a key part of this process. This is where you observe real users interacting with your design. Through usability testing, you can spot problems that you, as the designer, might miss. You might be too close to the design to see some issues. But users, who see the design with fresh eyes, can quickly identify areas that need improvement.

When you use this iterative process and integrate usability testing, you continually refine and enhance your design. You not only make sure your design looks good but also ensure that it works well for the users. 

So, always remember, design, test, improve, and repeat! This is the path to creating an effective and engaging web UI design.

  1. Incorporating User Feedback and Continuous Improvement

Imagine if you could read your users' minds. It would make your design process a lot easier, right? Well, user feedback is the next best thing. It's a treasure trove of information that can guide you in improving your design.

When users interact with your design, they'll experience things you might not have foreseen. They can run into problems you didn't expect or suggest enhancements that never crossed your mind. They'll also tell you what they love about your design, which is equally important.

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(Watch this video to understand more about User Centered Design and what it involves.)

You achieve two things when you incorporate this feedback into your design: 

  • First, you make your design better. You fix issues, enhance positive aspects, and boost the user experience overall. 

  • Second, you show your users that you listen to them. You validate their experience and show that their opinions are vital in shaping your design.

In this way, user feedback isn't just about enhancing your design but also about fostering a relationship with your users. It's about creating a dialogue that leads to continuous improvement and growth. 

  1. Collaborating with Developers and Stakeholders

A design project is like a team sport. You can't win alone. As a designer, you're part of a larger team that includes developers and stakeholders.

Developers are the ones who will bring your design to life. So, keeping an open line of communication with them is essential. Regularly check-in, explain your ideas clearly and ensure they understand your design intentions. 

Stakeholders, on the other hand, are the ones who define the business goals. You need to ensure that your design aligns with these goals. So, stay in touch with stakeholders. Understand their expectations and incorporate their feedback.

Keep a clear record of all your design decisions. Document why you chose a certain color or placed a button in a specific spot. This way, everyone on the team can understand the reasoning behind your design choices.

Future Trends and Predictions in Web UI Design

As we look ahead, several emerging trends and predictions could shape the future of web UI design. Here are a few key areas to watch

  1. Voice Interfaces and Natural Language Interactions

Voice user interfaces are systems that allow users to interact with technology using voice commands. They are key to popular assistants such as Siri and Alexa. Instead of typing, users speak commands. This is more intuitive and easier to enhance the user experience.

We'll see more websites with voice commands and natural language interactions. This makes technology more accessible to all users. In short, the future of web design is becoming increasingly vocal.

  1. AI-Powered Design Assistance

Artificial intelligence is reshaping design with AI-powered design assistance. It streamlines the process by automating mundane tasks, freeing up time for designers to focus on creativity. 

AI can offer design recommendations and produce simple layouts, serving as a dynamic tool in the design process. It can learn from user behavior to personalize the design and improve the user experience. 

AI isn't replacing designers but enhancing their capabilities. It brings efficiency, innovation, and customization to the design table. As a result, we can expect more refined, user-centric designs.

  1. Responsive and Adaptive Design Techniques

Responsive and adaptive design techniques are essential for modern web design. As people use many devices—from desktops to smartphones and smartwatches—these techniques ensure websites look good and work well on any device. 

Responsive design adjusts to different screen sizes, while adaptive design uses specific layouts for each device. They make websites more user-friendly and accessible. 

The introduction of more devices will increase the importance of these design techniques. In simple terms, they ensure that websites will always look their best and be easy to use, no matter what device you use. 

  1. Personalization and Contextual Experiences

Users want experiences tailored to their needs and situations. A website might show content related to a user's location or change its interface based on past behavior or preferences. It's all about making the web experience more relevant and user-friendly. 

Web UI Design Trends

© Interaction Design Foundation, CC BY-SA 4.0

With technological advancements, we're set to see even more personalized, context-aware designs. Thus, web design is getting smarter, learning from users to provide an experience that feels truly unique and tailored to their needs.

These trends point to an exciting future for web UI design, where interfaces become more intuitive, personalized, and capable of adapting to various devices and contexts.

Implementing Web UI Design Examples in Your Project

If you're eager to elevate your web project with the best UI design, examples showcased by industry leaders can be a great source of inspiration. However, it's crucial to remember that merely copying these designs won't yield optimal results. Instead, it's about adapting and customizing these concepts to fit your project's specific needs, using them as a foundation to create your unique solution.

Here are some practical advice and suggestions:

Adapting and Customizing Showcased Examples

When you see a design example you admire, consider how it could fit your project. Consider your specific project's goals, user demographics, and usability needs. Then, adapt and customize the design to meet these needs. It's not about replicating the design but leveraging the underlying idea and making it your own.

Applying Design Principles from Examples

Each great design example follows consistency, user-centricity, or simplicity. Identify these principles and think about how they can guide your design process. This could mean you create a consistent visual language, prioritize usability over aesthetics, or keep your design simple and intuitive. Using these principles can help you create a unique and effective design solution.

Iterating and Refining Designs based on User Feedback

Design is an iterative process. Once you've implemented your design, gather user feedback to understand how it's performing. 

  • Are users finding it easy to use? 

  • Are there elements that are confusing or unnecessary? 

  • Are there any specific tasks or features users are struggling with?

  • How efficient is the design to help users accomplish their tasks? Is it helping or hindering their productivity?

  • How effective is the design? Are users getting straight to the feature or information they want? Or is there a lot of backtracking going on?

  • How well does the design match the user's expectations? Are there any features they expected to see but didn't?

Use this feedback to refine your design, removing friction and enhancing the overall user experience. Remember, designing for users means listening to their needs and continually striving for improvement.

Web UI design is an art that marries creativity and functionality. It's about understanding the users, context, and business goals and creating an experience that delights users while meeting those goals. 

So, when you're looking at design examples, think beyond the aesthetics. Look at how they solve the users' problems and how you can take those solutions and apply them to your project in a unique and effective way.

In the dynamic world of web design, you need to stay open to new ideas and be ready to adapt. Always keep the user at the center of your decisions to ensure your designs are successful and impactful.


In our extensive guide, we've compiled everything you need to know about web UI design. Navigating this space requires unique expertise, especially when distinguishing roles like product designers from UX designers

Take a look at the examples we've included here, which provide inspiration to create an engaging experience for your website's visitors. To keep up with evolving trends, we'll update this article periodically to keep it fresh. This will maintain its relevance as a constantly useful resource for you.

Looking to broaden your horizons in design? We have a pathway crafted for you. 

Join our beginner-level UX courses designed to ground you in the essentials. And for those ready to take their skills a notch higher, our intermediate courses are readily available. These have been curated to propel you toward your next professional milestone. Step into this exciting world of design with us and let your learning journey commence.

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