Why and When to Use Surveys

by William Hudson | | 13 min read

Sometimes interviews are a better solution.

Knowing what tools to use and when is an important part of the research process. Surveys can be quick and inexpensive, but you need to be sure they’re the right solution for your current problem. Don’t fall into the “to someone with a hammer everything looks like a nail” trap! In this video we consider the appropriate use of surveys and some of the alternatives:

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References & Where to Learn More

William Hudson, Card Sorting: https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/card-sorting

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© Tobias Toft, Kevin Cannon, and Copenhagen Institute of Interaction Design (CIID), Fair-Use

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