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Correlation in User Experience

by William Hudson | | 14 min read

Correlation describes the relationships between datasets.

Correlation is something of an advanced topic in user experience since most of the data we collect is categorical (counts of first time visitors, return visitors, conversions, non-conversions and so on). Since correlation relies on continuous data, it mostly applies to variables such as time and revenue. Having said that, time and revenue are both very important! In the video we’ll see how correlation works and what it means:

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Book Mentioned in the Video

  • Rumsey, Deborah J. (2016)

  • Statistics for Dummies, 2nd Edition


© Interaction Design Foundation, CC BY-SA 3.0

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