Correlation in User Experience

by William Hudson | | 14 min read

Correlation describes the relationships between datasets.

Correlation is something of an advanced topic in user experience since most of the data we collect is categorical (counts of first time visitors, return visitors, conversions, non-conversions and so on). Since correlation relies on continuous data, it mostly applies to variables such as time and revenue. Having said that, time and revenue are both very important! In the video we’ll see how correlation works and what it means:

Show Hide video transcript
  1. Transcript loading...

Book Mentioned in the Video

  • Rumsey, Deborah J. (2016)

  • Statistics for Dummies, 2nd Edition

Image

© Interaction Design Foundation, CC BY-SA 3.0

Topics in This Article

Open Access - Link to us!

We believe in Open Access and the democratization of knowledge. Unfortunately, world class educational materials such as this page are normally hidden behind paywalls or in expensive textbooks.

If you want this to change, , link to us, or join us to help us democratize design knowledge!