Design With Data: Learn How to Get Started with A/B Testing

by Sunandita | | 2 min read
The design process relies on data in the ideation and prototyping stages, collected through methods like user interviews, usability tests, ethnographic studies and surveys. However, it often happens that research and evaluation take a back seat in the post-launch phase. As a designer, it’s important to evaluate whether your design decisions contribute positively to your core business metrics. And that’s where A/B testing comes in.

A/B testing (also known as split testing and multivariate testing) is a scientific experiment used to test multiple versions of a design or interface to determine which version generates the most conversions. UX and UI designers can use A/B testing to test versions of call-to-action buttons, website copy, form designs and much more.

In fact, A/B testing is such a valuable design evaluation tool that companies have used it to dramatically improve user engagement and conversions—and consequently their revenue. It comes as no surprise that in the world of UX, A/B testing is now one of the most in-demand skills in a designer’s portfolio.

We want to help you learn this all-important skill and become empowered as a data-driven designer. That’s why our upcoming IDF Master Class focuses on the topic of A/B testing.

In this live hour-long webinar, you’ll learn:

  • What A/B testing is and how it goes hand-in-hand with UX design
  • How to get started with A/B testing in your work
  • How to interpret and use the results of your A/B tests
  • Practical examples of A/B testing in action
  • When you should use A/B testing (and when you shouldn’t)

You’ll be taught by Zoltan Kollin, Senior Design Manager at IBM Watson Media. As a UX professional, speaker and educator with over 10 years of experience in the field, Zoltan has a wealth of knowledge about how to use data to optimize your designs.

The IxDF Master Class includes a live Q&A session, so you’ll also have the chance to ask Zoltan your burning questions about A/B testing.

Register now and join thousands of professionals as you gain new skills and make yourself more employable by learning to use A/B testing.

IDF Master Classes are open to all to attend for just $25—but if you’re already an IxDF member, you can attend them for just $1. If you’re always on the lookout for expert talks on topics related to UX design, then you could benefit from an IxDF membership.

Become a member and get access to all of our Ivy League-level UX design courses for free—you’ll also access each month’s IxDF Master Classes for just $1.

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