A/B testing (also known as split testing and multivariate testing) is a scientific experiment used to test multiple versions of a design or interface to determine which version generates the most conversions. UX and UI designers can use A/B testing to test versions of call-to-action buttons, website copy, form designs and much more.
In fact, A/B testing is such a valuable design evaluation tool that companies have used it to dramatically improve user engagement and conversions—and consequently their revenue. It comes as no surprise that in the world of UX, A/B testing is now one of the most in-demand skills in a designer’s portfolio.
We want to help you learn this all-important skill and become empowered as a data-driven designer. That’s why our upcoming IDF Master Class focuses on the topic of A/B testing.
In this live hour-long webinar, you’ll learn:
- What A/B testing is and how it goes hand-in-hand with UX design
- How to get started with A/B testing in your work
- How to interpret and use the results of your A/B tests
- Practical examples of A/B testing in action
- When you should use A/B testing (and when you shouldn’t)
You’ll be taught by Zoltan Kollin, Senior Design Manager at IBM Watson Media. As a UX professional, speaker and educator with over 10 years of experience in the field, Zoltan has a wealth of knowledge about how to use data to optimize your designs.
The IDF Master Class includes a live Q&A session, so you’ll also have the chance to ask Zoltan your burning questions about A/B testing.
Register now and join thousands of professionals as you gain new skills and make yourself more employable by learning to use A/B testing.
IDF Master Classes are open to all to attend for just $25—but if you’re already an IDF member, you can attend them for just $1. If you’re always on the lookout for expert talks on topics related to UX design, then you could benefit from an IDF membership.
Become a member and get access to all of our Ivy League-level UX design courses for free—you’ll also access each month’s IDF Master Classes for just $1.