Literature on Value Framing
Co-Cultures and Value Framing: Know your users
To improve the chances that your design will engage an audience, we must focus on how it can stand out. To do that, we need to know who our audience is. There’s no room for “everybody” when we’re targeting: far from it, so we split “cultural groups” into many divisions or co-cultures and aim at those instead. Once we know on whose devices our de...
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The Process of Persuasion — How to Make a Casual Browser an Intrigued User
Persuasion is a powerful force that changes the attitudes and behaviors of others. It’s all about influence and manifests itself in many aspects of everyday life. People can persuade themselves, too. Persuasion’s most direct portrayals may show up in such places as courtrooms, political debates, and car showrooms, but many trades rely on persuas...
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