William Hudson is a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability. He has over 45 years experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensible tool in many film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses which have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. He has developed and presented courses for the Nielsen Norman Group. William is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985. He teaches computer science, software engineering and interaction design for the Open University in the UK.