Preattentive Visual Properties and How to Use Them in Information Visualization
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Choosing the best combination of colors for an interactive design layout is not, as it may appear, a guessing game. Knowing which ones to use will save you time (and headaches). Getting it right will also keep your users connected.Since the early days of art and design, the use of color has followed many rules and guidelines, which are collectiv...
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How to Design an Information Visualization
Designing information visualizations offers you endless possibilities when it comes to end products and it would be impossible to provide step-by-step instructions for all these possibilities. However, it is fair to say that while the end products may vary dramatically – the process by which we reach the best possible end product is consistently...
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Information Visualization – A Brief Introduction
Have you ever thought about how much data flows past each of us in an ordinary day? From the newspaper you read at breakfast, to the e-mails you receive throughout the day, to the bank statements generated whenever you withdraw money or spend it, to the conversations we have, and so on?There is a tidal wave of data associated with each aspect of...
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Information Overload, Why it Matters and How to Combat It
Designers often need to convey information to the users of their designs. Specialists in information visualization design in particular find themselves presenting data over and over again to their users. However, it’s important when developing your designs that you don’t create “information overload” – that is presenting so much data that you le...
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The Properties of Human Memory and Their Importance for Information Visualization
It is important to know that while neuroscience has progressed dramatically over the last decades; there is no complete understanding of how human memory works. We know, for example, that data in the brain is stored in clusters of neurons but we don’t know how, precisely, it is stored or even how it is encoded. Thus when it comes to understandin...
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Visual Mapping – The Elements of Information Visualization
Information visualization requires mapping data in a visual or occasionally auditory format for the user of the visualization. This can be challenging because while some data has a spatial relationship built in (for example, temperatures in cities around a country) many data sets don’t have a traditional spatial relationship (for example, salari...
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Information Visualization – Who Needs It?
Jesse James Garrett, the information designer, says; "What makes people passionate, pure and simple, is great experiences. If they have great experience with your product and they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commi...
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The Self-Generation Effect: How to Create More Memorable User Interfaces
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Guidelines for Good Visual Information Representations
Information visualization is not as easy as it might first appear, particularly when you are examining complex data sets. How do you deliver a “good” representation of the information that you bring out of the data that you are working with?While this may be a subjective area of information visualization and, of course, there are exceptions to t...
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How to Conduct Focus Groups
Focus groups have long been a popular tool in market research and have become more popular in user research in the recent past too. They consist of a group of between 5 and 10 users who work with a moderator/facilitator/researcher. The moderator will pose questions from a script to the group. Their answers are recorded, sometimes by the moderato...
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