Literature on Cognitive Trust
Trust and the Issues that Customers Face when Making Purchasing Decisions Online
If you want to make sales, you need to be able to persuade customers to hand over their credit/debit card details or Paypal information via the internet. This is harder than it looks, irrespective of the point that the internet has moved on from its frontier days. Would-be customers are inundated on a daily basis with tales of phishing, credit c...
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