Join us

Iterate to Fit: Using Continuous Discovery to achieve PMF

Hosted by IxDF Kuala Lumpur
Jul 15th, 2025
8:00pm - 9:00pm (UTC +08:00)
Online, https://us02web.zoom.us/j/4125145420, Kuala Lumpur
5 IxDF Members (and some non-members) are attending
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This is a free Local Group meetup
Attendance is free.
You don't have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

Jocelyn is a product and design leader with 14 years of experience in building strong teams and creating impact for consumers and businesses. She helps teams achieve strategic excellence across stages and particularly loves the 0-1 stage. She has been the CEO of a Series A breast cancer biotech (acquired in 2019), founded two organizations, including a design firm based in NYC, and has been part of the founding team of two other companies. Her expertise is her ability to translate customer insights into concepts and products. Some careers highlights include being a Senior Product and Design Director at a design care agency in the US, learning a team to design products from healthcare to eldercare, teaching classes at Stanford's design school (d.school), and getting her career started in finance, at the International Finance Corp., World Bank Group based in Nairobi, Kenya. Jocelyn believes that the how matters as much as the what when building products. She is based in Singapore with her family.

Join us to hear us cover:

  • What’s an effective product discovery process?

  • The Power of Iteration: Why “Fit” is a Moving Target

  • Setting Up for Research Success in the Age of GenAI

  • Best Practices for Iterative Product Discovery (including localisation)

  • Case Studies: Success Stories of Agile Product Market Fit and AI-Accelerated Discovery

Meetup Conversation

Daylon Soh
Hi all! Please use this conversation thread to discuss Iterate to Fit: Using Continuous Discovery to achieve PMF held on Jul 15, 2025. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Please log in or join us to post comments in the conversation.

Local Leaders of IxDF Kuala Lumpur

Serag M Imhemed
Serag M Imhemed
 Senior UI UX Designer
Cyberjaya Cyberjaya Malaysia
A Software Engineer with a passion and flair for great user experience design. I am a full-time UX and UI designer. In November 2016, I started my career as UX Designer. With 5 years of UI and Front-end Developing experience.
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