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Systems and Product Thinking in Research & Design

Hosted by IxDF Kuala Lumpur
Sep 9th, 2025
8:00pm - 9:00pm (UTC +08:00)
Online, https://us02web.zoom.us/j/4125145420, Kuala Lumpur
5 IxDF Members (and some non-members) are attending
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This is a free Local Group meetup
Attendance is free.
You don't have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

Tara Hirebet is a seasoned product development and research leader with 18+ years experience working with big tech (Google), startups (Spotify) and super apps (GoJek, Swiggy, Rappi), creative agencies (RGA, TBWA), and government—delivering across the full E2E lifecycle. She builds things that don't exist yet— products, teams, offices and approaches —wherever the highest-stakes, messiest challenges live. Her strength lies in connecting systems thinking with user insight, then turning that into scalable solutions that unlock new market share, revive stuck products, or define what's next.Tara believes in seeing users and products as systems. Systems are much harder to abandon.

Tara has led multinational teams to address complex challenges, from combating rideshare fraud to launching and scaling products in mass markets like Southeast Asia and Latin America. A recognized thought leader, Tara has spoken at global events such as TEDx Singapore and SXSW and has been featured in leading publications including The Economist Intelligence Unit and The Business Times.

Tara is currently the Deputy Director of Research at GovTech and prior to that was engaged in fractional advisory roles in female health, neurodiversity, and Gen Z research. On the side, she is developing an Asia-America animation project with an ex-Pixar animator.

Join us to hear us cover:

  • How Google maps and search are designed from systems

  • Applying systems thinking for sustainability

  • From hype cycle to preservation transformation

  • Silicon Valley vs South-East Asia product building mindset

  • Getting a Product Design Role in the USA

Meetup Conversation

Daylon Soh
Hi all! Please use this conversation thread to discuss Systems and Product Thinking in Research & Design held on Sep 9, 2025. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
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Local Leaders of IxDF Kuala Lumpur

Serag M Imhemed
Serag M Imhemed
 Senior UI UX Designer
Cyberjaya Cyberjaya Malaysia
A Software Engineer with a passion and flair for great user experience design. I am a full-time UX and UI designer. In November 2016, I started my career as UX Designer. With 5 years of UI and Front-end Developing experience.
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