Brand Experience

Your constantly-updated definition of Brand Experience and collection of videos and articles
78 shares

What is Brand Experience?

Brand experience is how the user feels when engaging or interacting with a brand. Some brands evoke feelings of innovation and technology, while other brands are untrustworthy and have a bad reputation.

Brand experience is subjective and changes from person to person because each individual has different experiences and associations that are evoked by the brand.

Strengthening or expanding brand experience is a common motivator to enter the product development process. Brand experience is refreshed when a new product is introduced to the product mix.

Businesses want to reinforce their brand and provide their consumers with continuous opportunities for brand experience. From marketing materials to customer satisfaction, all of these touch points are moments where the consumer can deeply experience the brand.

Literature on Brand Experience

Here’s the entire UX literature on Brand Experience by the Interaction Design Foundation, collated in one place:

Learn more about Brand Experience

Take a deep dive into Brand Experience with our course Emotional Design — How to Make Products People Will Love .

All open-source articles on Brand Experience

Please check the value and try again.

Open Access—Link to us!

We believe in Open Access and the democratization of knowledge. Unfortunately, world-class educational materials such as this page are normally hidden behind paywalls or in expensive textbooks.

If you want this to change, , link to us, or join us to help us democratize design knowledge!

Share Knowledge, Get Respect!

Share on:

or copy link

Cite according to academic standards

Simply copy and paste the text below into your bibliographic reference list, onto your blog, or anywhere else. You can also just hyperlink to this page.

Interaction Design Foundation - IxDF. (2016, June 1). What is Brand Experience?. Interaction Design Foundation - IxDF.

New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
315,885 designers enjoy our newsletter—sure you don’t want to receive it?