Brand Experience

Your constantly-updated definition of Brand Experience and collection of videos and articles

What is Brand Experience?

Brand experience is how the user feels when engaging or interacting with a brand. Some brands evoke feelings of innovation and technology, while other brands are untrustworthy and have a bad reputation.

Brand experience is subjective and changes from person to person because each individual has different experiences and associations that are evoked by the brand.

Strengthening or expanding brand experience is a common motivator to enter the product development process. Brand experience is refreshed when a new product is introduced to the product mix.

Businesses want to reinforce their brand and provide their consumers with continuous opportunities for brand experience. From marketing materials to customer satisfaction, all of these touch points are moments where the consumer can deeply experience the brand.

Literature on Brand Experience

Here’s the entire UX literature on Brand Experience by the Interaction Design Foundation, collated in one place:

Learn more about Brand Experience

Take a deep dive into Brand Experience with our course Emotional Design — How to Make Products People Will Love .

All open-source articles on Brand Experience

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Interaction Design Foundation - IxDF. (2016, June 1). What is Brand Experience?. Interaction Design Foundation - IxDF.

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