Roman Longoria

Personal Homepage
CA (formally Computer Associates) (

Roman Longoria is Vice President of User Experience for CA. Since 1990, he has been doing Human Factors and applied psychological research and design working within the software industry, NASA, the Department of Defense, and academics. Since 1995, he has been focusing on the design of enterprise software. In 2003, he founded the User Experience group at CA, which is responsible for product design, UI standards, usability testing, accessibility, and institutionalizing user centered design. He currently manages a global centralized services team, including user experience, accessibility, porting, QA automation, Business Objects report development, and platform compliance, among others. Roman is also a founding member of the CA Council for Technical Excellence . He earned his Ph.D. from Rice University specializing in Human Factors and Industrial/Organizational Psychology. He is a Certified Professional Ergonomist, (for more information on this see ) . He is also an internationally recognized leader in the human-computer interaction (HCI) community, serving on industry committees and leading organizations. He founded the Mobile Applications special interest group for the local BAYCHI chapter of SIGCHI and ran it from 2000-2003. He also serves on the National Institute for Standards and Technology committee for Industry Usability Reporting committee, providing requirements and feedback. He has over a dozen peer-reviewed authored works, invited talks, and interviews in magazine

Publication Statistics

Publication period start
Publication period end
Number of co-authors

Number of publications with favourite co-authors

Productive Colleagues
Most productive colleagues in number of publications


Kumar, Janaki Mythily, Rosenberg, Daniel, Arent, Michael, Wichansky, Anna, Kolhatkar, Madhuri, Longoria, Roman, Hendrich, Bob, Lund, Arnie (2010): Sig: branding the changing enterprise -- impact of mergers & acquisitions on user expe. In: Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems , 2010, . pp. 3171-3174.

Kiris, Esin, Abrams, Howard, Longoria, Roman (2007): User-Centered Design: Component-Based Web Technology. In: Aykin, Nuray M. (eds.) UI-HCII 2007 - Second International Conference on Usability and Internationalization - Part II July 22-27, 2007, Beijing, China. pp. 114-122.

Longoria, Roman (2006): Communication across cultures. In Interactions, 13 (2) pp. 28.

Friedland, Liam, Innes, Jon, Longoria, Roman, Hom, Wayne, Henry, Pradeep, Anderson, Richard (2005): Outsourcing & offshoring: impact on the user experience. In: Proceedings of ACM CHI 2005 Conference on Human Factors in Computing Systems , 2005, . pp. 1170-1171.

Longoria, Roman (1994). The measurement of work experience: Issues and implications. U. S. Air Force Office of Scientific Research Summer Graduate Student Research Program

Longoria, Roman (2004): Designing Software for the Mobile Context : A Practitioner\'s Guide, Springer,

Longoria, Roman (2004): Designing for the Mobile Context: A Practitioners Guide, Springer Verlag,

Longoria, Roman, McGee, Mike, Nash, Eric (2004): Heuristics for Designing Mobile Applications. In: "Designing for the Mobile Context: A Practitioners Guide" Springer Verlag .