Profile image for Don N.

Don Norman

Founding Director of the Design Lab at the University of California, San Diego. Also, Nielsen Norman group

La Jolla California United States



Publication period start: 1980
Number of co-authors: 15


Number of publications with favourite co-authors
Jiajie Zhang
Tim Shallice
Jakob Nielsen

Productive Colleagues

Most productive colleagues in number of publications
James D. Hollan
Aaron Marcus
Jakob Nielsen


Norman, Don (2010): The transmedia design challenge: technology that is pleasurable and satisfying. In Interactions, 17 (1) pp. 12-15.

Norman, Don (2010): Technology first, needs last: the research-product gulf. In Interactions, 17 (2) pp. 38-42.

Norman, Don (2010): Natural user interfaces are not natural. In Interactions, 17 (3) pp. 6-10.

Norman, Don (2010): The research-practice gap: the need for translational developers. In Interactions, 17 (4) pp. 9-12.

Norman, Don, Nielsen, Jakob (2010): Gestural interfaces: a step backward in usability. In Interactions, 17 (5) pp. 46-49.

Norman, Don (2009): People are from earth, machines are from outer space. In Interactions, 16 (1) pp. 39-41.

Norman, Don (2009): Memory is more important than actuality. In Interactions, 16 (2) pp. 24-26.

Norman, Don (2009): Compliance and tolerance. In Interactions, 16 (3) pp. 61-65.

Norman, Don (2009): Designing the infrastructure. In Interactions, 16 (4) pp. 66-69.

Norman, Don (2009): Systems thinking: a product is more than the product. In Interactions, 16 (5) pp. 52-54.

Norman, Don (2009): When security gets in the way. In Interactions, 16 (6) pp. 60-63.

Norman, Don (2008): Filling much-needed holes. In Interactions, 15 (1) pp. 70-71.

Norman, Don (2008): A fetish for numbers. In Interactions, 15 (2) pp. 14-15.

Norman, Don (2008): Waiting: a necessary part of life. In Interactions, 15 (3) pp. 36-37.

Norman, Don (2008): Workarounds and hacks: the leading edge of innovation. In Interactions, 15 (4) pp. 47-48.

Norman, Don (2008): Simplicity is not the answer. In Interactions, 15 (5) pp. 45-46.

Norman, Don (2008): Signifiers, not affordances. In Interactions, 15 (6) pp. 18-19.

Norman, Don (2007): A Review of: \"Handbook of Human Factors and Ergonomics\" by Salvendy, G.. In International Journal of Human-Computer Interaction, 23 (1) pp. 189-190.

Norman, Don (2007): Three challenges for design. In Interactions, 14 (1) pp. 46-47.

Norman, Don (2007): Simplicity is highly overrated. In Interactions, 14 (2) pp. 40-41.

Norman, Don (2007): The next UI breakthrough: command lines. In Interactions, 14 (3) pp. 44-45.

Norman, Don (2007): The next UI breakthrough, part 2: physicality. In Interactions, 14 (4) pp. 46-47.

Norman, Don (2007): There\'s an automobile in HCI\'s future: an update. In Interactions, 14 (6) pp. 50-51.

Norman, Don (2007): Gavriel Salvendy (Ed.): Handbook of human factors and ergonomics (3rd edn.). In Universal Access in the Information Society, 5 (4) pp. 421.

Norman, Don (2006): Interaction design is still an art form.: ergonomics is real engineering. In Interactions, 13 (1) pp. 45-60.

Norman, Don (2006): Trapped in a Lufthansa airline seat. In Interactions, 13 (2) pp. 41-ff.

Norman, Don (2006): Emotionally centered design. In Interactions, 13 (3) pp. 53-ff.

Norman, Don (2006): Why doing user observations first is wrong. In Interactions, 13 (4) pp. 50-ff.

Norman, Don (2006): Words matter. talk about people: not customers, not consumers, not users. In Interactions, 13 (5) pp. 49-63.

Norman, Don (2006): Logic versus usage: the case for activity-centered design. In Interactions, 13 (6) pp. 45-ff.

Norman, Don (2005): Robots in the home: what might they do?. In Interactions, 12 (2) pp. 65.

Norman, Don (2005): Whose profession is this?: everybody\'s, nobody\'s. In Interactions, 12 (3) pp. 51.

Norman, Don (2005): Human-centered design considered harmful. In Interactions, 12 (4) pp. 14-19.

Norman, Don (2005): Do companies fail because their technology is unusable?. In Interactions, 12 (4) pp. 69.

Norman, Don (2005): To school or not to school?. In Interactions, 12 (5) pp. 51.

Norman, Don (2005): There\'s an automobile in HCI\'s future. In Interactions, 12 (6) pp. 45-ff.

Norman, Don (2004): Introduction to This Special Section on Beauty, Goodness, and Usability. In Human-Computer Interaction, 19 (4) pp. 311-318.

Norman, Don (2002): Emotion & design: attractive things work better. In Interactions, 9 (4) pp. 36-42.

Norman, Don (2002): Complexity versus difficulty: where should the intelligence be?. In: Gil, Yolanda, Leake, David (eds.) International Conference on Intelligent User Interfaces 2002 January 13-16, 2002, San Francisco, California, USA. pp. 4.

Norman, Don (2002): Home Theater: Not Ready for Prime Time. In IEEE Computer, 35 (6) pp. 100-102.

Norman, Don (2002): Beyond the computer industry. In Communications of the ACM, 45 (7) pp. 120.

Norman, Don (2001): Cyborgs. In Communications of the ACM, 44 (3) pp. 36-37.

Norman, Don (1999): Affordances, Conventions, and Design. In Interactions, 6 (3) pp. 38-41.

Norman, Don, Spohrer, James C. (1996): Learner-Centered Education (Introduction to the Special Section). In Communications of the ACM, 39 (4) pp. 24-27.

Zhang, Jiajie, Norman, Don (1994): Representations in Distributed Cognitive Tasks. In Cognitive Science, 18 (0) pp. 87-122.

Norman, Don (1994): Trends in the Computer Industry: Life-Long Subscriptions, Magical Cures, and Profits Along. In: Szekely, Pedro (eds.) Proceedings of the 7th annual ACM symposium on User interface software and technology November 02 - 04, 1994, Marina del Rey, California, United States. pp. 193.

Zhang, Jiajie, Norman, Don (1994): Representations in Distributed Cognitive Tasks. In Cognitive Science, 18 (1) pp. 87-122.

Norman, Don (1994): How Might People Interact with Agents. In Communications of the ACM, 37 (7) pp. 68-71.

Norman, Don (1993): Cognition in the Head and in the World: An Introduction to the Special Issue on Situated A. In Cognitive Science, 17 (1) pp. 1-6.

Marcus, Aaron, Norman, Don, Rucker, Rudy, Sterling, Bruce, Vinge, Vernor (1992): Sci-Fi at CHI: Cyberpunk Novelists Predict Future User Interfaces. In: Bauersfeld, Penny, Bennett, John, Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 435-437.

Norman, Don (1991): Collaborative Computing: Collaboration First, Computing Second. In Communications of the ACM, 34 (12) pp. 88-90.

Hutchins, Edwin, Hollan, James D., Norman, Don (1985): Direct Manipulation Interfaces. In Human-Computer Interaction, 1 (4) pp. 311-338.

Draper, Steven, Norman, Don (1984): Software engineering for user interfaces. In: Proceedings of the 7th International Conference on Software Engineering , 1984, Silver Spring, MD. pp. 214-220.

Norman, Don (1984): Four Stages of User Activities. In: Shackel, Brian (eds.) INTERACT 84 - 1st IFIP International Conference on Human-Computer Interaction September 4-7, 1984, London, UK. pp. 507-511.

Norman, Don (1984): Stages and Levels in Human-Machine Interaction. In International Journal of Man-Machine Studies, 21 (4) pp. 365-375.

Norman, Don (1983): Design Rules Based on Analyses of Human Error. In Communications of the ACM, 26 (4) pp. 254-258.

Norman, Don (1983): Design Principles for Human-Computer Interfaces. In: Smith, Raoul N., Pew, Richard W., Janda, Ann (eds.) Proceedings of the ACM CHI 83 Human Factors in Computing Systems Conferenc December 12-15, 1983, Boston, Massachusetts, United States. pp. 1-10.

Norman, Don (1982): Steps Toward a Cognitive Engineering: Design Rules Based on Analyses of Human Error. In: Nichols, Jean A., Schneider, Michael L. (eds.) Proceedings of the SIGCHI conference on Human factors in computing systems March 15-17, 1982, Gaithersburg, Maryland, United States. pp. 378-382.

Norman, Don (1980): Twelve Issues for Cognitive Science. In Cognitive Science, 4 (0) pp. 1-32.

Norman, Don, Shallice, Tim (1980). Attention to action: Willed and automatic control of behaviour. Centre for Human Informati. Centre for Human Information Processing, University of California, San Diego, CA, USA

Norman, Don (1992): Where Human Factors Fails: Ergonomics versus the World of Design and Manufacture. In: Proceedings of the Human Factors Society 36th Annual Meeting , 1992, .

Commentary for User Experience and Experience Design chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..

Commentary for Philosophy of Interaction chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..

Commentary for Disruptive Innovation chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..

Norman, Don (2004). Design as communication. Retrieved 2012-03-19 00:00:00 from

Norman, Don (2004). Ad–Hoc personas & Empathic Focus. Retrieved 2004-01-01 00:00:00 from

Norman, Don, Nielsen, Jakob (1970). 10 Heuristics for User Interface Design. Retrieved 2013-08-31 00:00:00 from

Nielsen, Jakob, Norman, Don (1970). Nielsen/Norman Group Eyetracking Studies. Retrieved 2013-09-02 00:00:00 from Nielsen/Norman Group:

Nielsen, Jakob, Norman, Don (1970). List of 'Heuristic Evaluation' articles from the Nielsen/Norman Group. Retrieved 2013-09-02 00:00:00 from

Norman, Don (1970). Logic Versus Usage: The Case for Activity-Centred Design. Retrieved 2014-01-19 00:00:00 from

Norman, Don (1970). Human-Centred Design Considered Harmful. Retrieved 2014-01-19 00:00:00 from