Author: David A. Siegel
David A. Siegel
David is a well-known user experience researcher and consultant, and co-owner of Dray & Associates, Inc. He specializes in using field user studies and contextual research, and naturalistic usability evaluation to help guide product concept, strategy, and interaction design. He has published and taught on a variety of user-centered design topics, including many workshops and tutorials at professional conferences in the U.S., Europe, and Africa. He is the author of a tutorial on analysis of qualitative data, which has been offered at many international conferences. He has also taught courses on Qualitative Field Research Methods, International Usability Research, and International User Research. Together with Dr. Susan Dray, he edited the Business Column in ACM's magazine, interactions for many years, and currently edits its Evaluation and Usability Forum. He has taught a graduate seminar on Qualitative Field Research for User-Centered Design, offered through a program of the Natural Sciences and Engineering Research Council of Canada. He obtained his Bachelor's degree from Princeton University and his Ph.D. in Psychology from UCLA.
Siegel, David A. (2003): The business case for user-centered design: increasing your power of persuasion. In Interactions, 10 (3) pp. 30-36.
Dray, Susan M., Siegel, David A. (1999): Business: penny-wise, pound-wise: making smart trade-offs in planning usability studies. In Interactions, 6 (3) pp. 25-30. http://www.acm.org/pubs/articles/journals/interactions/1999-6-3/p25-dray/p25-dray.pdf
Dray, Susan M., Siegel, David A. (1998): Business: User-Centered Design and the "Vision Thing". In Interactions, 5 (2) pp. 16-20. http://www.acm.org/pubs/articles/journals/interactions/1998-5-2/p16-dray/p16-dray.pdf
Dray, Susan M., Karat, Clare-Marie, Rosenberg, Daniel, Siegel, David A., Wixon, Dennis (2005): Is ROI an effective approach for persuading decision-makers of the value of user-centered . In: Proceedings of ACM CHI 2005 Conference on Human Factors in Computing Systems , 2005, . pp. 1168-1169. http://doi.acm.org/10.1145/1056808.1056865
Dray, Susan M., Siegel, David A. (2003): Addressing the Digital Divide through User-Centered Design. In: Evers, Vanessa, Rose, Kerstin, Honold, Pia, Coronado, José, Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 177-188.
Dray, Susan M., Siegel, David A. (2007): Dealing with the Challenges of Interpreting International User Research. In: Stephanidis, Constantine (eds.) UAHCI 2007 - 4th International Conference on Universal Access in Human-Computer Interaction - Part 1 July 22-27, 2007, Beijing, China. pp. 75-81. http://dx.doi.org/10.1007/978-3-540-73279-2_9
Siegel, David A., Dray, Susan M. (2007): Contextual User Research for International Software Design. In: Aykin, Nuray M. (eds.) UI-HCII 2007 - Second International Conference on Usability and Internationalization - Part II July 22-27, 2007, Beijing, China. pp. 266-273. http://dx.doi.org/10.1007/978-3-540-73289-1_32
Dray, Susan M., Siegel, David A. (2007): Understanding Users In Context: An In-Depth Introduction to Fieldwork for User Centered De. In: Baranauskas, Maria Cecília Calani, Palanque, Philippe A., Abascal, Julio, Barbosa, Simone Diniz Junqueira (eds.) DEGAS 2007 - Proceedings of the 1st International Workshop on Design and Evaluation of e-Government Applications and Services September 11th, 2007, Rio de Janeiro, Brazil. pp. 712-713. http://dx.doi.org/10.1007/978-3-540-74800-7_96
Commentary for Usability Evaluation chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..
Siegel, David A. (2010): The mystique of numbers: belief in quantitative approaches to segmentation and persona dev. In: Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems , 2010, . pp. 4721-4732. http://doi.acm.org/10.1145/1753846.1754221