Author: David A. Siegel

David A. Siegel

David A. Siegel


David is a well-known user experience researcher and consultant, and co-owner of Dray & Associates, Inc. He specializes in using field user studies and contextual research, and naturalistic usability evaluation to help guide product concept, strategy, and interaction design. He has published and taught on a variety of user-centered design topics, including many workshops and tutorials at professional conferences in the U.S., Europe, and Africa. He is the author of a tutorial on analysis of qualitative data, which has been offered at many international conferences. He has also taught courses on Qualitative Field Research Methods, International Usability Research, and International User Research. Together with Dr. Susan Dray, he edited the Business Column in ACM's magazine, interactions for many years, and currently edits its Evaluation and Usability Forum. He has taught a graduate seminar on Qualitative Field Research for User-Centered Design, offered through a program of the Natural Sciences and Engineering Research Council of Canada. He obtained his Bachelor's degree from Princeton University and his Ph.D. in Psychology from UCLA.


Publication period start: 1998
Publication period end: 2011
Number of co-authors: 8


Number of publications with favourite co-authors
Daniel Rosenberg
Dennis Wixon
Susan M. Dray

Productive Colleagues

Most productive colleagues in number of publications
Clare-Marie Karat
Dennis Wixon
Susan M. Dray


Siegel, David A., Dray, Susan M. (2011): A Professional Empiricist Manifesto. In Interactions, 18 (4) pp. 82-87.

Siegel, David A., Reid, Bill, Dray, Susan M. (2006): IT security: protecting organizations in spite of themselves. In Interactions, 13 (3) pp. 20-27.

Siegel, David A., Dray, Susan M. (2005): Avoiding the next schism: ethnography and usability. In Interactions, 12 (2) pp. 58-61.

Dray, Susan M., Siegel, David A. (2004): Remote possibilities?: international usability testing at a distance. In Interactions, 11 (2) pp. 10-17.

Siegel, David A. (2003): The business case for user-centered design: increasing your power of persuasion. In Interactions, 10 (3) pp. 30-36.

Siegel, David A., Dray, Susan M. (2003): Living on the edges: user-centered design and the dynamics of specialization in organizati. In Interactions, 10 (5) pp. 18-27.

Dray, Susan M., Siegel, David A., Feldman, E., Potenza, M. (2002): Why do version 1.0 and not release it?: Conducting field trials of the tablet PC. In Interactions, 9 (2) pp. 11-16.

Siegel, David A., Rouchka, Tracy (2002): Demo-driven design or design-driven demos: vaporware, demos, and prototypes. In Interactions, 9 (4) pp. 25-30.

Siegel, David A. (2001): Business: New kid on the block: marketing organizations and interaction design. In Interactions, 8 (2) pp. 19-23. Citation

Dray, Susan M., Siegel, David A. (2001): The past recaptured: in search of lost paradigms. In Behaviour and Information Technology, 20 (5) pp. 315-321.

Dray, Susan M., Siegel, David A. (1999): Business: penny-wise, pound-wise: making smart trade-offs in planning usability studies. In Interactions, 6 (3) pp. 25-30.

Dray, Susan M., Siegel, David A. (1998): Business: User-Centered Design and the "Vision Thing". In Interactions, 5 (2) pp. 16-20.

Dray, Susan M., Karat, Clare-Marie, Rosenberg, Daniel, Siegel, David A., Wixon, Dennis (2005): Is ROI an effective approach for persuading decision-makers of the value of user-centered . In: Proceedings of ACM CHI 2005 Conference on Human Factors in Computing Systems , 2005, . pp. 1168-1169.

Dray, Susan M., Siegel, David A. (2003): Addressing the Digital Divide through User-Centered Design. In: Evers, Vanessa, Rose, Kerstin, Honold, Pia, Coronado, José, Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 177-188.

Dray, Susan M., Siegel, David A. (2007): Dealing with the Challenges of Interpreting International User Research. In: Stephanidis, Constantine (eds.) UAHCI 2007 - 4th International Conference on Universal Access in Human-Computer Interaction - Part 1 July 22-27, 2007, Beijing, China. pp. 75-81.

Siegel, David A., Dray, Susan M. (2007): Contextual User Research for International Software Design. In: Aykin, Nuray M. (eds.) UI-HCII 2007 - Second International Conference on Usability and Internationalization - Part II July 22-27, 2007, Beijing, China. pp. 266-273.

Dray, Susan M., Siegel, David A. (2007): Understanding Users In Context: An In-Depth Introduction to Fieldwork for User Centered De. In: Baranauskas, Maria Cecília Calani, Palanque, Philippe A., Abascal, Julio, Barbosa, Simone Diniz Junqueira (eds.) DEGAS 2007 - Proceedings of the 1st International Workshop on Design and Evaluation of e-Government Applications and Services September 11th, 2007, Rio de Janeiro, Brazil. pp. 712-713.

Commentary for Usability Evaluation chapter of The Encyclopedia of Human-Computer Interaction, 2nd Ed..

Siegel, David A. (2010): The mystique of numbers: belief in quantitative approaches to segmentation and persona dev. In: Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems , 2010, . pp. 4721-4732.