Example of survey straighlining, where the respondent chooses "Strongly Agree" for all questions even if the individual questions are contradictory.

Ensuring Quality

by William Hudson | | 26 min read

An example of traditional “straightlining". Notice that some of the marked answers would not be made by respondents who are actually reading the questions.

There is a temptation to see surveys as a set of simple questions. What could go wrong? The truth is that even the most obvious questions can be misunderstood. This is rarely apparent to the creator of the survey, and so regrettably we often don’t discover problems until we have released it into the wild.

In the video we look at ways of ensuring the quality of survey questions and minimizing unexpected results:

Show Hide video transcript
  1. Transcript loading...

Image

© Daniel Skrok and Interaction Design Foundation, CC BY-SA 3.0

Get Weekly UX Insights

Join 279,290 designers who get useful UX tips from our newsletter.
A valid email address is required.

Topics in This Article: