Analytics contains many kinds of types of data including bounce rates, conversion rates, repeat usage, user demographics, search behavior, and user journeys.
We’re going to start our adventure into the world of analytics by looking at the kind of data that we are typically provided:
Bounce rates
Conversion rates (achievement of goals)
Repeat usage
User profiles/demographics/platforms
Search behavior
User journeys
And more…
We say “provided” because these figures are all collected for you automatically by analytics tools. As far as user research goes, this is one area where participant recruitment and screening plays only a minor role:
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