Profile image for Euphemia W.

Euphemia W.

UX Researcher, Designer, Strategist


What Are Wicked Problems and How Might We Solve Them?. Follow in the footsteps of many successful organizations and learn five steps to tackle wicked problems—by combining systems thinking with agile methodology.

Shneiderman’s Eight Golden Rules Will Help You Design Better Interfaces. Follow Ben Shneiderman’s 'Eight Golden Rules of Interface Design' if you want to design great, productive and frustration-free user interfaces.

Heuristic Evaluation: How to Conduct a Heuristic Evaluation. Heuristics are general guidelines, principles, or rules of thumb that you use to inform and evaluate your work. Let's look at these guidelines and how they can help evaluate your work.

User Interface Design Guidelines: 10 Rules of Thumb. This article will teach you how to follow the ten rules of thumb in your design work so you can improve the usability, utility and desirability of your designs.

How to Prevent Negative Emotions in the User Experience of Your Product. Learn how to prevent your users experiencing anger and frustration by designing the optimal user experience for your product, and eliminating negative emotions.

Principle of Consistency and Standards in User Interface Design. Learn to design with consistency and standards in mind, and understand the reasons behind why they’re so important to your work as well as for business success.

Serial Position Effect: How to Create Better User Interfaces. Learn about the limits of your user’s short-term memory by understanding how the serial position effect works and how you can manipulate it in the context of user experience design.

The Self-Generation Effect: How to Create More Memorable User Interfaces. Learn how to improve user experience by incorporating the self-generation effect in your user interface design.

Simplicity in Design: 4 Ways to Achieve Simplicity in Your Designs. Learn ways to achieve simplicity in your designs and recognize why certain designs are overly complex. Recognize and achieve simplicity in your design work.