Norman's Three Levels of Design. In the human mind there are numerous areas responsible for what we refer to as emotion; collectively, these regions comprise the emotional system.
Our Three Brains - The Rational Brain. What is the purpose of our rational brain, and what does it mean for UX designers? Find out how this structure of the brain can affect your design process.
An Introduction to Usability. Find out more about usability & be absolutely certain about the nature of this fundamental building block of the design craft. It's not just about "ease of use".
Why You Should Analyze Your Competition to Design Better Solutions and How to Do It. Before you begin your competition analysis, it’s important to know that any UX design project faces two types of competition.
Customer Journey Maps — Walking a Mile in Your Customer’s Shoes. Customer Journey Mapping enables you to take a “day in the life of a customer.” Here's how this tool will yield powerful insights into and intimate knowledge of what “it’s like” from the user’s angle.
How to use Design Thinking to build the Perfect Portfolio. Design Thinking provides a good way in which you can build your UX portfolio with the users—in this case, UX recruiters—in mind. Learn more about this process!
How to create the perfect structure for a UX case study. Case studies benefit greatly from a solid structure that guides the reader through your thinking and experience. Explore how to craft the perfect UX case study.