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Emotion
...emotions, encompassing both positive and negative emotional states, have the potential to benefit us. And not only can emotions have an enduring and positive effect on our psychophysiology, but they provide us with the impetus to choose and pursue different goal paths. This is of particular importance when an event or situation results in the...
5 Things Everyone Should Know About UX Work
The howls of frustration that we hear on many UX projects are often to do with how badly misunderstood the UX role is in business. Here are 5 things that everyone should know about UX work: 1. UX Research is EssentialThe first barrier to many a UX project is people in the company who think they already know the customer inside out. “We’ve done...
Ideas for Conducting UX Research with Children
One of the most challenging realms to conduct user research with is when you have to conduct research with children. There are, obviously, stringent ethical and legal protocols to be kept to if you work with children but it’s not just the moral aspect of this world. Children are not miniature adults and the way we develop and design research wil...
Search for Items with Scrolling Lists, Archive Lists or List Inlays
Even if you’re not the to-do list maniac like some of us, lists are a great way to deliver content to your users. A list allows them to navigate quickly to the section of content that is most relevant to them, while maintaining an overview of the entire body of information that is accessible. It also helps them understand the logic of the conten...
15 Guiding Principles for UX Researchers
We’ve found that a lot of first time UX researchers have similar questions and concerns when they start working in UX design. So, we thought we’d round up and tackle some of the most common questions to form a set of useful principles for UX researchers. Of course, this isn’t a complete guide to UX research (there are some fairly weighty tomes o...
The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them
Oli Gardner – the Creative Director of Unbounce (a landing page builder for marketers), is an advocate of CCD. He says that deploying CCD makes each page you create on a website a piece of “accountable content”. In that you can measure the impact, purpose and success of each page as that page plays a part in converting visitors into customers.De...
Embrace the Mental Models of Users by Implementing Tabs
Users of all ages will still remember the tabbed file folders people used to bring order into a vast amount of information and make it super simple to find what they were looking for. If you’re trying to design a good way to prevent your users from having to search for a needle in a haystack every time, the tabbed user interface is just what you...
From Prototype to Product: Ensuring Your Solution is Feasible and Viable
The end goal of a Design Thinking work process is to create a solution that is desirable, feasible, and viable. This means that your product or solution should not only satisfy the needs of a user but be easy to implement and have a commercial model as well. During the bulk of your Design Thinking work process, desirability would be at the foref...
How to Change Your Career from Graphic Design to UX Design
If there’s an occupation that is 100% linked with the public’s idea of what design is all about, it’s graphic design. From the familiar golden arches of the McDonald’s brand to the typography and colors of movie posters, graphic designers create some of the most iconic and ubiquitous designs around us. So why would a graphic designer like you wa...
Emotion and Design: Affect and Design
“If the product is something fundamental to life and well-being, then the proper response is to ignore continual shifts in popular sentiment and aim for long-lasting value. Yes, the product must be attractive. Yes, it should be pleasurable and fun. But it must also be effective, understandable, and appropriately priced. In other words, it must s...
