Journal of Advertising

Publisher
M.E. Sharpe, Inc
Website
Periodicity

Description

Articles

McQuarrie, Edward F., Phillips, Barbara J. (2005): Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures . In Journal of Advertising, 34 (2) pp. 7-20. http://www.jstor.org/discover/10.2307/4189294?uid=3739256&uid=2&uid=4&sid=21102580896733

Johnson, Grace J., Bruner, Gordon C., Kumar, Anand (2006): Interactivity and its facets revisited: Theory and empirical test. In Journal of Advertising, 35 (4) pp. 35-52. http://www.jstor.org/discover/10.2307/20460754?uid=2&uid=4&sid=21102547554951