Author: Edward F. McQuarrie
Publications
Publication period start: 2005
Number of co-authors: 1
Co-authors
Number of
publications with favourite co-authors
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Most productive
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Publications
McQuarrie, Edward F., Phillips, Barbara J. (2005): Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures . In Journal of Advertising, 34 (2) pp. 7-20. https://www.jstor.org/discover/10.2307/4189294?uid=3739256&uid=2&uid=4&sid=21102580896733