Gordon C. Bruner

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Publication Statistics

Publication period start
2006
Publication period end
2006
Number of co-authors
2

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Publications

Johnson, Grace J., Bruner, Gordon C., Kumar, Anand (2006): Interactivity and its facets revisited: Theory and empirical test. In Journal of Advertising, 35 (4) pp. 35-52. http://www.jstor.org/discover/10.2307/20460754?uid=2&uid=4&sid=21102547554951