Barbara J. Phillips

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Publication Statistics

Publication period start
2005
Publication period end
2005
Number of co-authors
1

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Publications

McQuarrie, Edward F., Phillips, Barbara J. (2005): Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures . In Journal of Advertising, 34 (2) pp. 7-20. http://www.jstor.org/discover/10.2307/4189294?uid=3739256&uid=2&uid=4&sid=21102580896733