Peter Aschmoneit

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Publication Statistics

Publication period start
2003
Publication period end
2004
Number of co-authors
2

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Publications

Heitmann, Mark, Prykop, Catja, Aschmoneit, Peter (2004): Using Means-End Chains to Build Mobile Brand Communities. In: HICSS 2004 , 2004, . http://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670196cabs.htm

Aschmoneit, Peter, Heitmann, Mark (2003): Consumers cognition towards communities: Customer-centred community design using the means. In: HICSS 2003 , 2003, . pp. 216. http://csdl.computer.org/comp/proceedings/hicss/2003/1874/07/187470216babs.htm