Author: Catja Prykop
Publications
Publication period start: 2004
Number of co-authors: 2
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
colleagues in number of publications
Publications
Prykop, Catja, Heitmann, Mark (2006): Designing Mobile Brand Communities: Concept and Empirical Illustration. In Journal of Organizational Computing and Electronic Commerce, 16 (3) pp. 301-323.
Heitmann, Mark, Prykop, Catja, Aschmoneit, Peter (2004): Using Means-End Chains to Build Mobile Brand Communities. In: HICSS 2004 , 2004, . https://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670196cabs.htm