Catja Prykop

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Publication Statistics

Publication period start
2004
Publication period end
2006
Number of co-authors
2

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Publications

Prykop, Catja, Heitmann, Mark (2006): Designing Mobile Brand Communities: Concept and Empirical Illustration. In Journal of Organizational Computing and Electronic Commerce, 16 (3) pp. 301-323.

Heitmann, Mark, Prykop, Catja, Aschmoneit, Peter (2004): Using Means-End Chains to Build Mobile Brand Communities. In: HICSS 2004 , 2004, . http://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670196cabs.htm