Mark Heitmann

Personal Homepage
Employer
()
Email

Publication Statistics

Publication period start
2003
Publication period end
2006
Number of co-authors
2

Co-authors
Number of publications with favourite co-authors

Productive Colleagues
Most productive colleagues in number of publications

Publications

Prykop, Catja, Heitmann, Mark (2006): Designing Mobile Brand Communities: Concept and Empirical Illustration. In Journal of Organizational Computing and Electronic Commerce, 16 (3) pp. 301-323.

Heitmann, Mark, Prykop, Catja, Aschmoneit, Peter (2004): Using Means-End Chains to Build Mobile Brand Communities. In: HICSS 2004 , 2004, . http://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670196cabs.htm

Aschmoneit, Peter, Heitmann, Mark (2003): Consumers cognition towards communities: Customer-centred community design using the means. In: HICSS 2003 , 2003, . pp. 216. http://csdl.computer.org/comp/proceedings/hicss/2003/1874/07/187470216babs.htm