Join us

Ideation Method: Embrace Opposites

| 11 min read
399 shares

It is easy to see the world in terms of dichotomies: black/white, left/right, introvert/extrovert, concrete/abstract. But if we instead explore an area more closely, we find that the reality is often more nuanced. In this video, we’ll teach you a method for how to embrace opposites to get a clearer and more detailed understanding of your design space.

Show Hide video transcript
  1. Transcript loading…

Download our Embrace Opposites Template Right Here

To help you, we’ve created a step-by-step guide on how to use the Embrace Opposites method here.

Get your free template for “Embrace Opposites”
Embrace Opposites Embrace Opposites
Secure form
Please provide your name.
We respect your privacy
Please provide a valid email address.
310,726 designers enjoy our newsletter—sure you don’t want to receive it?

Creativity: Methods to Design Better Products and Services
Closes in
9
days
booked

Topics in This Article

Embrace Opposites
399 shares

What You Should Read Next

10 UI Designer Portfolio Examples
A UI design portfolio showcases a designer's top projects, creativity and problem-solving skills. It proves a designer’s
  • 283 shares
  • 2 weeks ago
Read article

Your Guide to Hamburger Menus
The hamburger menu, recognizable by its three horizontal lines, simplifies website navigation. Not every interface benef
  • 237 shares
  • 4 weeks ago
Read article

Tree Testing: A Complete Guide
Tree Testing reveals where users lose their way in your navigation. It’s a focused approach to evaluate a site's navigat
  • 255 shares
  • 1 mth ago
Read article

The Role of Micro-interactions in Modern UX
Micro-interactions are small but crucial elements that enhance user experience (UX). They offer intuitive cues and turn
  • 304 shares
  • 1 mth ago
Read article

How to Design UI Forms in 2024: Your Best Guide
Web forms act as essential bridges between users and services. They enable interactions like registrations, feedback and
  • 326 shares
  • 1 mth ago
Read article

Open Access—Link to us!

We believe in Open Access and the democratization of knowledge. Unfortunately, world-class educational materials such as this page are normally hidden behind paywalls or in expensive textbooks.

If you want this to change, , link to us, or join us to help us democratize design knowledge!

Share Knowledge, Get Respect!

Share on:

or copy link

Cite according to academic standards

Simply copy and paste the text below into your bibliographic reference list, onto your blog, or anywhere else. You can also just hyperlink to this article.

Interaction Design Foundation - IxDF. (2020, June 1). Ideation Method: Embrace Opposites. Interaction Design Foundation - IxDF.

New to UX Design? We’re giving you a free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
310,726 designers enjoy our newsletter—sure you don’t want to receive it?

New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
310,726 designers enjoy our newsletter—sure you don’t want to receive it?