Ideation Method: Embrace Opposites

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It is easy to see the world in terms of dichotomies: black/white, left/right, introvert/extrovert, concrete/abstract. But if we instead explore an area more closely, we find that the reality is often more nuanced. In this video, we’ll teach you a method for how to embrace opposites to get a clearer and more detailed understanding of your design space.

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