Publication statistics

Pub. period:2006-2009
Pub. count:5
Number of co-authors:5


Number of publications with 3 favourite co-authors:

Chunhua Ju:
Milena M. Head:
Alex Ivanov:



Productive colleagues

Khaled Hassanein's 3 most productive colleagues in number of publications:

Dianne Cyr:19
Milena Head:8
Alex Ivanov:5

Upcoming Courses

go to course
User-Centred Design - Module 1
go to course
Dynamic User Experience: Ajax Design and Usability
Starts tomorrow LAST CALL!

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !


Our Latest Books

The Glossary of Human Computer Interaction
by Mads Soegaard and Rikke Friis Dam
start reading
The Social Design of Technical Systems: Building technologies for communities. 2nd Edition
by Brian Whitworth and Adnan Ahmad
start reading
Gamification at Work: Designing Engaging Business Software
by Janaki Mythily Kumar and Mario Herger
start reading
The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad
start reading
The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam
start reading

Khaled Hassanein


Publications by Khaled Hassanein (bibliography)

 what's this?
Edit | Del

Hassanein, Khaled, Head, Milena and Ju, Chunhua (2009): A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment. In International Journal of Electronic Business, 7 (6) pp. 625-641.

Previous studies have shown that website design elements (such as text and pictures) can be manipulated to increase the perception of Social Presence (SP) among online consumers, which can then impact trust, usefulness and enjoyment. This paper seeks to determine if the impacts of infusing SP in websites is culture specific or universal. We were able to demonstrate similar results with Chinese online consumers compared to Canadian online customers in terms of usefulness and enjoyment, but not for trust. The paper concludes with a discussion of these results outlining implications for practitioners and directions for future research.

© All rights reserved Hassanein et al. and/or Inderscience Enterprises

Edit | Del

Hassanein, Khaled and Head, Milena (2007): Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. In International Journal of Human-Computer Studies, 65 (8) pp. 689-708.

Electronic commerce typically lacks human warmth and sociability, since it is more impersonal, anonymous and automated than traditional face-to-face commerce. This paper explores how human warmth and sociability can be integrated through the web interface to positively impact consumer attitudes towards online shopping. An empirical study was undertaken to investigate the impact of various levels of socially rich text and picture design elements on the perception of online social presence and its subsequent effect on antecedents of attitudes towards websites. Higher levels of perceived social presence are shown to positively impact the perceived usefulness, trust and enjoyment of shopping websites, leading to more favourable consumer attitudes. Implications of these finding for practitioners and future research are outlined.

© All rights reserved Hassanein and Head and/or Academic Press

Edit | Del

Cyr, Dianne, Hassanein, Khaled, Head, Milena and Ivanov, Alex (2007): The role of social presence in establishing loyalty in e-Service environments. In Interacting with Computers, 19 (1) pp. 43-56.

Compared to offline shopping, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally devoid of face-to-face interactions. Thus, understanding how to create customer loyalty in online environments (e-Loyalty) is a complex process. In this paper a model for e-Loyalty is proposed and used to examine how varied conditions of social presence in a B2C e-Services context influence e-Loyalty and its antecedents of perceived usefulness, trust and enjoyment. This model is examined through an empirical study involving 185 subjects using structural equation modeling techniques. Further analysis is conducted to reveal gender differences concerning hedonic elements in the model on e-Loyalty.

© All rights reserved Cyr et al. and/or Elsevier Science

Edit | Del

Hassanein, Khaled, Head, Milena M. and Ju, Chunhua (2007): The Impact of Social Presence on the Experiences of Online Shoppers - A Cross-Cultural Study. In: Cardoso, Jorge, Cordeiro, Jos and Filipe, Joaquim (eds.) ICEIS 2007 - Proceedings of the Ninth International Conference on Enterprise Information Systems Volume HCI June 12-16, 2007, Funchal, Portugal. pp. 11-18.

Edit | Del

Hassanein, Khaled and Head, Milena (2006): The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types. In International Journal of Electronic Commerce, 10 (2) pp. 31-55.

Many on-line stores have little emotional or social appeal and lack human warmth. For some products, such as apparel, increasing a firm's social presence through socially rich descriptions and pictures will have a positive impact on attitudinal antecedents to purchase. The appropriateness and need for human warmth and sociability differ across types of products or services, however. An empirical investigation compared apparel (a product for which consumers seek fun and entertaining shopping experiences) and headphones (a product for which consumers primarily seek detailed product information). Unlike apparel, higher levels of social presence on Web sites selling headphones did not have a positive effect on attitudinal antecedents. The implications of these findings are discussed, and subjects for future research are outlined.

© All rights reserved Hassanein and Head and/or their publisher

Add publication
Show list on your website

Join our community and advance:




Join our community!

Page Information

Page maintainer: The Editorial Team