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Chunhua Ju


Publications by Chunhua Ju (bibliography)

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Hassanein, Khaled, Head, Milena and Ju, Chunhua (2009): A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment. In International Journal of Electronic Business, 7 (6) pp. 625-641. http://www.business.mcmaster.ca/is/Head/Articles/A%20cross%20cultural%20comparison%20of%20the%20impact%20of%20social%20presence%20on%20webstie%20trust%20usefulness%20and%20enjoyment.pdf

Previous studies have shown that website design elements (such as text and pictures) can be manipulated to increase the perception of Social Presence (SP) among online consumers, which can then impact trust, usefulness and enjoyment. This paper seeks to determine if the impacts of infusing SP in websites is culture specific or universal. We were able to demonstrate similar results with Chinese online consumers compared to Canadian online customers in terms of usefulness and enjoyment, but not for trust. The paper concludes with a discussion of these results outlining implications for practitioners and directions for future research.

© All rights reserved Hassanein et al. and/or Inderscience Enterprises

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Hassanein, Khaled, Head, Milena M. and Ju, Chunhua (2007): The Impact of Social Presence on the Experiences of Online Shoppers - A Cross-Cultural Study. In: Cardoso, Jorge, Cordeiro, Jos and Filipe, Joaquim (eds.) ICEIS 2007 - Proceedings of the Ninth International Conference on Enterprise Information Systems Volume HCI June 12-16, 2007, Funchal, Portugal. pp. 11-18.

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Fu, Yongjian, Creado, Mario and Ju, Chunhua (2001): Reorganizing Web Sites Based on User Access Patterns. In: Proceedings of the 2001 ACM CIKM International Conference on Information and Knowledge Management November 5-10, 2001, Atlanta, Georgia, USA. pp. 583-585. http://

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