IxDF Turin

In recent months, prompt engineering has become one of the most talked-about topics in AI and design.
But is writing “the right prompt” really the core of the experience?

In this meetup, we’ll explore a growing shift in perspective:
👉 the prompt is only the surface.
The real behavior of AI agents is shaped by how data, knowledge bases, and cognitive workflows are designed underneath.

Using the metaphor of Stranger Things, we’ll dive into the Upside Down of prompt engineering —
the hidden layer made of data structures, semantic chunking, metadata, relationships between concepts, and agent-friendly formats.

Starting from real-world work on agentic systems and AI-powered services, we’ll discuss:

• why UX has never been just about interfaces, but about experience

• how poor agent responses lead directly to user dissatisfaction

• why improving user experience today means designing the agent’s data

• what conscious UX design means in the age of AI

• how these topics connect to ongoing AI regulation in Europe (AI Act)

📅 When: January 12
⏰ Time: 6:30 PM
⏳ Duration: ~1 hour

This meetup is for designers, product people, developers, and anyone working with AI systems who wants to understand how to design reliable, understandable, and responsible AI-driven experiences.

📍 A session to look beneath the surface and understand what really happens in the Upside Down.