Psychology & Marketing

Publisher
Wiley Periodicals
Website
Periodicity

Description

Articles

Anderson, Rolph E., Srinivasan, Srini S. (2003): E-satisfaction and e-loyalty: a contingency framework. In Psychology & Marketing, 20 (2) pp. 123-138. http://onlinelibrary.wiley.com/doi/10.1002/mar.10063/abstract

Park, Jihye, Lennon, Sharron J., Stoel, Leslie (2005): On-line product presentation: Effects on mood, perceived risk, and purchase intention. In Psychology & Marketing, 22 (9) pp. 695-719. http://onlinelibrary.wiley.com/doi/10.1002/mar.20080/abstract

Huang, Ming-Hui (2006): Flow, enduring, and situational involvement in the Web environment: A tripartite second-or. In Psychology & Marketing, 23 (5) pp. 383-411. http://onlinelibrary.wiley.com/doi/10.1002/mar.20118/abstract