Journal of Marketing Research

Publisher
American Marketing Association
Website
Periodicity

Description

Articles

Bagozzi, Richard P., Yi, Youjae (1989): On the use of structural equation models in experimental designs. In Journal of Marketing Research, 26 (3) pp. 271-284.

Meyers-Levy, Joan, Peracchio, Laura A. (1992): Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations. In Journal of Marketing Research, 29 (4) pp. 454-461. http://www.jstor.org/discover/10.2307/3172711?uid=3739256&uid=2&uid=4&sid=21102580507453

Bergkvist, Lars, Rossiter, John R (2007): The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Construct. In Journal of Marketing Research, 44 (2) pp. 175-184.