Richard P. Bagozzi

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Publication Statistics

Publication period start
1989
Publication period end
2002
Number of co-authors
2

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Publications

Dabholkar, Pratibha A., Bagozzi, Richard P. (2002): An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Customer Trai. In Journal of Academy of Marketing Science, 30 (3) pp. 187-201. http://link.springer.com/article/10.1177%2F0092070302303001

Bagozzi, Richard P., Yi, Youjae (1989): On the use of structural equation models in experimental designs. In Journal of Marketing Research, 26 (3) pp. 271-284.