Author: Lars Bergkvist

Lars Bergkvist

Lars Bergkvist

Publications

Publication period start: 2007
Publication period end: 2007
Number of co-authors: 1

Co-authors

Number of publications with favourite co-authors
John R Rossiter
1

Productive Colleagues

Most productive colleagues in number of publications
John R Rossiter
1

Publications

Bergkvist, Lars, Rossiter, John R (2007): The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Construct. In Journal of Marketing Research, 44 (2) pp. 175-184.