Lars Bergkvist

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Publication Statistics

Publication period start
2007
Publication period end
2007
Number of co-authors
1

Co-authors
Number of publications with favourite co-authors

John R Rossiter
1

Productive Colleagues
Most productive colleagues in number of publications

John R Rossiter
1

Publications

Bergkvist, Lars, Rossiter, John R (2007): The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Construct. In Journal of Marketing Research, 44 (2) pp. 175-184.