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0. Preface

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This book is for practitioners by practitioners. Our objective is to share our experiences and stimulate a dialog on this emerging topic. This book does not prescribe recipes for gamification since the best practices are still emerging. Instead it provides a framework to structure gamification projects, which we call Player Centered Design, along with a curated set of resources to help guide practitioners along the journey.

Throughout the book, we share a case study of the SAP Community Network (SCN). We share insights from this project to illustrate points made in each chapter. We provide additional case studies in the Enterprise Gamification Examples chapter.

Enterprise gamification is still in its infancy. There is much more to pursue and learn. In this book, we present what we have learned thus far, to help practitioners on their journey towards mastery of gamification at work.

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